| Marketing and Publicity (MM) |
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Purpose: Craft organizational themes and strategies for outreach, public relations, liaisons with other professional and business organizations. Establish and maintain brand integrity, consistent messages to members and public.
Activity Areas:
· CMC Branding – Oversee increasing the awareness and market value of the CMC designation and facilitate access to CMCs by potential clients · Liaison – Identify appropriate liaisons with other professional associations, universities and business schools, business and management organizations, and government agencies, all with the intent of promoting the IMC USA vision and mission. · Member Directory – Develop and maintain online member directory to support member-to-member communication and marketing of members services to potential clients.
Committee Chair: Don McNamara
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