Print Page  |  Contact Us  |  Your Cart  |  Sign In  |  Join IMC USA
One Minute Ideas
Blog Home All Blogs
Search all posts for:   

 

View all (57) posts »
 

Competing with Free Information

Posted By Administration, Tuesday, August 27, 2013
Updated: Friday, August 30, 2013

Some prospects (or clients) tell me they don't want to pay for my services because they can get most of it for free on-line? There are powerful research tools, templates and analytical applications. Since I use many of these myself, I can understand their thinking.

It is true that there are powerful tools available online - ways to use business planning software and the availability of many searchable databases. But don't lose sight of the differences between data or information ... and knowledge.

I may have access to anatomy texts, surgical equipment and a facility - but that doesn't mean I should be doing surgery. The ability to assemble and process data is only a minor part of our value as consultants. Information may be more freely available these days, but using that information and turning it into usable knowledge requires the value added experience, judgement and objectivity of a consultant.

TIP:Being an expert places you between available systems and the wisdom of the crowds. For instance, I help clients with employment assessments. It's my years of experience, knowledge and how to apply these tools that add value and separate me from those who are assessment sales people. Especially those marketing online.

Focus on what you bring to the prospect or client and don't compete with online resources.

This post has not been tagged.

Share |
Permalink | Comments (0)
 
Community Search
Sign In


Forgot your password?

Haven't joined yet?

IMC USA Calendar

12/13/2016
IMC NCR: 2016 Annual Holiday Party

12/19/2016
IMC NorCal 2016 Holiday Party

12/20/2016
December C2M Live "When Good Enough Isn't: What You Can Do to Elevate Your Consulting Competency"

Message from the Chair
Loraine A. Huchler CMC FIMC2016 IMC Fellow Award Recipient
Gayle Carson CMC CSP FIMC2016 IMC Fellow Award Recipient