Consultants with a specialty or "niche" say they are more successful because it helps with them with their marketing message. How does one decide on a niche?
One of the many newsletters I get is from marketing consultant Ian Brodie. His recent article How to Find Your Ideal Niche
suggests these steps:
- Review Your Best Previous and Current Clients.Who did you enjoy working with the most, and the pay was good? Was there any common trend about the, such as similar industry or a common problem or challenge?
- Is it a an economically viable niche?Can you make money from this niche? Can you find those who need you? Will they pay for your solutions?
- How do you stand outabove others who do this if it is a crowded niche?
- Do you have a passionfor what you do? Ian believes this is key if you want clients/prospects to think of you first when they have a need.
Once you choose a niche, focus your activity on this market. Networking, your website, etc. -- should align to this target niche. Your niche is now the barometer for your actions and the target for your marketing message. Click here
to read Ian Brodie's full article.
More Exercise Tips: Paul Halas CMC and Joyce Gioia CMC (USA Today's First Road Warrior of the Year Awardee) commented on my last tip about exercise. Paul stressed it needs to be a priority for taking care of ourselves. Joyce shared she always asks for a room away from the elevator. Not only is it quieter, but it provides extra exercise. Thanks!