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Networking is a Science

Posted By Administration, Friday, April 5, 2013
Updated: Friday, August 30, 2013

I've recently moved to a new city. Since I don't know very many people, I'm attending as many business functions as possible. Any ideas on becoming a great networker?

I have moved around many times in my career, and I consider networking one of my key methods of prospecting. It always surprises me how poorly some people network. No business cards - rambling and ineffective "what do you do" responses - and this is the lifeblood of your business!

There are 3 things that I believe are critical to being a great networker. The next 3 tips will highlight these key actions.

Key #1: Have a Purpose for Attending 
Arrive at any networking event with clear objectives in mind.
  • Know who you are looking for. Perhaps your prospect is at the CEO or CFO level, so seek them out. Perhaps you are seeking to connect with a someone who works for or knows someone from a company you are targeting as a prospect.
  • Ask people not in your target if they know anyone who is.
  • Allocate your time in an appropriate manner. Always gather cards and chat briefly with non-prospects but spend more time with those who are. Don't hang with anyone you know.

TIP:Think about WHY you are attending your next networking event. Have no networking events scheduled in the new week or so? That's another problem - and another action to take today.

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