What and why should a consultant write a book? Are there benefits to the time you put into this, and do you have any suggestions on how to move forward if I do?
This is not an easy question to answer as there are many schools of thought on this. John Jantsch of Duct Tape Marketing asked this question to his consultant list last December. He reported the answers fell into two camps - those with a book said yes it was very helpful and meaningful to their business. Those without a book said no they didn't think it was necessary and that a well written blog might be more important.
He also offers this piece of advice from his friend (self-published author) Guy Kawasaki
,"Writing a book to open other opportunities is the wrong reason to write a book. You should write a book because you have something to say or are passionate about promoting a cause or idea."
Steven Van Yoder, author of the book Get Slightly Famous, believes more and more business people are realizing the power of writing a book to catapult their businesses to a higher level. Publishing a book is one of the most powerful marketing strategies available. When you become an author, you become known as the expert in your field,and a book generates visibility and attracts clients.
Here are two resources that might help you as you consider this decision for your consulting business:
- A short video with beginning ideas from Guy Kawasaki on How to APE a Book
- Check out the IMC USA Academy webinar, Write Your Book Now!on Thursday, March 14th at 1:00 pm ET.