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The Simple Power of One a Day

Posted By Administration, Friday, February 22, 2013
Updated: Friday, August 30, 2013
Growing a client base from scratch, or jumpstarting one that has been affected by the economy or a challenged business niche, can be overwhelming. Any ideas?

Today's One Minute Idea response is based on a blog by author and entrepreneur Seth Godin. He has such practical advice and I love anything I read of his.

He reminds us there are 200 working days a year so simply commit to one simple marketing item each day. Some of his suggestions are:
  • Send a hand written and personal thank you note to a client.
  • Research and post a short article about how something in your specialty works.
  • Read the first 3 chapters of a business or other how-to book. (Did you know over 90% of books purchased are never read?)
  • Go for a 10 minute walk and come back with at least 5 written ideas on how to improve what you offer the world.
  • Find out something you didn't know about one of your clients. (I found out this week a client is a Certified Shark Feeder!)

TIP:Don't try to do them all at once. As Seth suggests, just doing one of these once a day would bring big changes in your marketing. Pick one and do it today or tomorrow.

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