When I contact new prospects by phone and get voicemail, what are the right words to compel the action of a return phone call?
Consider how most people sort their voicemails. The first to be eliminated are ones where someone is trying to sell you something, rambling or long ones, or messages with an unclear reason for calling.Plan Your Voicemail Before Calling
Professionals know their lines. Write down the message you plan to leave - don't ad lib when you get that voicemail. Remember what the listener will be thinking
as they listen to your voicemail:
- Attention - Why should I listen to this voicemail?
- Interest - Is there something of relevance for me?
- Desire - Is this something I want or need?
- Action - Is there enough of a reason for me to take the time to respond to this voicemail?
Your voicemail message can show how much you know about this person and how well you understand their needs.
Leave a voice mail that:
- suggests a key reason (for them) that you are trying to reach them
- provides a date and time you will call back if you don't hear from them sooner
If you give them this date deadline or tell them you will send them anything describing your intended discussion in more detail, make sure you follow up