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Voicemail Survival

Posted By Rayne Provost, Tuesday, September 24, 2013
Updated: Wednesday, April 09, 2014
Voicemail is big part of connecting with clients and prospects. Any tips on how to "survive" the voicemail black hole?

Mark Hunter is a speaker and sales consultant, and has written a great list on this subject. Some of his 15 Tips to Surviving (and Thriving) with Voicemail are:
  1. Never state in the message that you plan to call them back, or ask them to call you back at a certain time. This only gives them an excuse to not call you.
  2. Don't leave voicemails at odd hours of the night. The best hours to leave them are 6:45 am - 8:00 am and from 4:30 pm - 6:30 pm.
  3. That said, messages left on a Friday afternoon are the least likely to be returned. Monday is busy, so only high-priority activities get immediate attention.
  4. If you can't say it briefly, don't say it at all. Voicemail is not "story time". The optimal message is between 8 and 14 seconds.
  5. Leave your phone number twice, it gives them time to write it down. Never leave your website address as this gives them the chance to make a decision without calling you back.

Mark agrees that voicemails are a great way to introduce yourself. Be personable, professional and link your name to something that will interest the person you are calling. They may think you're a waste of time if you have no purpose other than getting your name in front of them.

TIP:If your goal is to get the phone call returned, don't leave information that would allow the person to make up their mind. Add a call-to-action by providing a key date or something of interest (another person or an event) to encourage them with a reason to call you back. 

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