Posted By Rayne Provost,
Thursday, October 10, 2013
Updated: Wednesday, April 9, 2014
I'm doing more speaking and I've been told I need a landing page on my website. What should I be thinking about?According to Hubspot's ABC's of Inbound Marketing, "many people think a landing page is any page a visitor lands on when coming to your website. If you are using it for inbound marketing, the page has only one distinct purpose. It seeks to encourage the visitor to complete the lead capture form to obtain the offer on it. You could say that the landing page is the lead generation workhorse of a website."