DIFFERENTIATING YOUR BUSINESS (EVEN WHEN YOU OPERATE IN A LOOK-ALIKE LANDSCAPE)

Join IMC NJ on April 8th as Bob Stalbaum presents Differentiating Your Business (Even When You Operate In A Look-Alike Landscape).

At the heart of business success is the ability to compete. And the ability to compete, in turn, is dependent on the ability to differentiate your business from your competitors. In this highly strategic, provocative and inspiring session, you’ll learn how to get off the competitive treadmill by creating meaningful product and service differences. As important, you’ll learn how to articulate those differences in ways your top prospects and customers will find embraceable and compelling.

Topics to be discussed include:
- Why finding your "point of difference” is so important
- Your 4-part strategic process
- Marketing  & messaging (viewed through new eyes)
- USP (Unique Selling Proposition) & Positioning exercises
- Creating the WOW with your clients

Click Here to Register Now!

Monday, April 8, 2013
12 Noon until 2 PM

Location:
The Nassau Club
6 Mercer Street (corner of Mercer & Nassau Streets)
Princeton, NJ  08540