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Education, Visibility and Protecting the Brand, and International Initiatives

Posted By Drumm McNaughton FIMC, Friday, January 28, 2011
In my previous blog I shared some of our successes in communicating our value proposition to the consulting community which raises the value of our membership and certification.  Today I will share several more successes we've had over the past months.  

Member Education

Being the founder of the Academy for Professional Development when Baldwin Tom CMC® was the Chair of IMCUSA, member education is one of the things that is near and dear to my heart.  Don Scellato, and Diane Borhani and her Academy team, have worked hard to round out the educational offerings we have to help our members raise their "game" to the next level, and many kudos for this go to them for their efforts.  Some of the things we've instituted / improved upon in the past couple of years include:
Education Outreach to the Profession

The excellent reputation of our educational offerings is getting out, and it resulted in our offering our Essentials course last year to a mid-size consultancy.  This was done in a 3-day face-to-face session in the DC area, and following the training, four of their consultants successfully completed the certification process and were awarded their CMC®!

Raising the Visibility of IMC and the CMC®

In a previous blog I discussed our earning ISO 17024:2003 certification for our CMC® certification process.  We celebrated that achievement with a national PR campaign, and received recognition from multiple sources, both print and web. 
  • As part of that, we had designated "media spokespeople" across the country who reached out to help get more publicity and raise the visibility of the CMC®

Protecting the Brand

Having an outstanding brand such as the CMC®­ isn't enough - we need to take steps to protect it.  Among the things we have done over the past year is:
  • Pursued registration of the Certified Management Consultant™ certification with the USPTO (United States Patent and Trademark Office). 
    • As you may recall, we registered the CMC® in 2002 with the USPTO, and thus can use the ® with the CMC. 
    • Our petition for registering Certified Management Consultant™ has been favorably received by the USPTO, and we expect to have it registered early this year.  As such, we will be able to use the ® with it as we do with the CMC®.
  • Trademarked the CMC Firm™ and Certified Management Consulting Firm™ certifications.
International Presence

Many of our consultants work internationally, and for them, their CMC® is recognized in 48 countries across the globe through our affiliation with the International Council of Management Consulting Institutes (ICMCI). 

Some of you know that I am the Lead Trustee to ICMCI, and I have been working hard on the international level to raise IMC USA's stature as a leader in the global consulting community. 

In September, Clint Burdett and I attended the ICMCI Annual Meeting in Jordan, which was attended by representatives from over 40 member institutes / countries.  Many important issues were discussed there that have bearing on us as an Institute and you as consultants.  Some of those included:
  • IMC USA's CMC Firm™ certification has been adopted as one of the five strategic initiatives for ICMCI.
    • At the Jordan Meeting, I presented our CMC Firm™ process and standards which were well received by the over 40 countries in attendance. 
    • A task force has finalized the recognition of this, and I anticipate it be adopted globally in the next few months.
  • IMC USA has also taken a lead role in the ISO accreditation process, with Clint Burdett driving key initiative.  This involvement with the key players in the certification world further enhances IMC USA's standing as the standard bearer for consulting in the USA.
  • As part of our responsibilities to the global consulting community, we are helping consultants from other countries become certified, nurturing developing institutes, and training their leadership in the establishment and running of a quality certification program.
    • While in Jordan, Clint and I conducted certification panes for seven consultants from Kazakhstan and the Kyrgyz Republic with Nick Shepherd, the former National Certification Chair for the Canadian Association of Management Consultants, as well as conducted assessor training for the new institutes.
As you can see, we were very busy last year and over the past few years, but yet there is still more to be done.  In my next blog I will present some of our plans for 2011 and beyond.

Yours in consulting,

Drumm McNaughton, Ph.D., CMC®
Chair and CEO

Tags:  Academy for Professional Development  Baldwin Tom  Clint Burdett  CMC-Canada  Consultapalooza  Diane Borhani  Drumm McNaughton  Geoff Guilfoy  ICMCI  International Council of Management Consulting Ins  ISO  Kathie Nelson  Manola Robison  Nick Shepherd 

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Permalink | Comments (4)
 

Comments on this post...

Deborah A. Smith CMC says...
Posted Friday, January 28, 2011
Great report, Drumm. Thanks for posting.
Permalink to this Comment }

Michael E. Cohen CMC MBA says...
Posted Friday, January 28, 2011
I think you can be proud of your achievements, Drumm, especially in the educational are and brand strenghting (e.g., ISO accreditation). The two areas that have the greatest challenge going forward are: (1) publicizing and getting the CMC well known and used as a requirement factor in the Federal Government in RFPs and RFQs; and (2) getting more members by any type of mechanism from consulting firms (small, medium and large) to supplement our solos. Of course, the two are related. If the CMC becomes a discrimination factor in Government contractor selection, the medium and large consulting firms will become more interested. I'm sure you know all this. These have been major challenges for years. If the CMC was more rcognized in Fed. Gov't health agencies, my Emeritus status would have been delayed by a year or two or more (lol).
Permalink to this Comment }

Thomas K. Casey CMC says...
Posted Saturday, January 29, 2011
We don't get the opportunity to say it enough, but thank you Drumm and your associates for your tireless efforts on our behalf!
Permalink to this Comment }

Judith Light CMC FIMC says...
Posted Sunday, January 30, 2011
Seeing all the accomplishments listed together is encouraging and reason to stay focused on speaking of the value of certification and membership in IMCUSA
Permalink to this Comment }

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