"What happens when you bring 25 experienced consultants together for a
Answer -- A
palpable level of energy, and a drive to accomplish something of value.
ago, a National Board member, Jack Veale, sought to bring CMCs together for a
planning meeting, and on March 30 -
April 1, 25 CMCs got together help realize the vision of strengthening the CMC community.
The day and one-half planning
session, in Orlando, Florida, was facilitated by Jack and designed to provide
not only information about the CMC value proposition, but also movement toward
planning for a future series of CMC meetings.
Most of the
energy in the room was centered around discussions regarding the CMC value,
what it means and how its brand promise can be further honed. The participants, all CMCs, primarily focused
their discussion on (a) ideas to improve and market the CMC, (b) using the CMC
to get new clients and open new markets, (c) ensuring that the CMC is known as
a differentiator in the marketplace.
There were breakout sessions designed to 'flesh-out' these, and other
ideas. The information developed on the
CMC brand is being used by the national Marketing Committee which has the
responsibility for further our brand and marketing efforts.
of the planning meeting was designed to explore the next steps to a creating a
larger (perhaps 75 - 100 participants) event in the Fall, perhaps in the
A final output
was spontaneously developed by the CMCs: there was genuine interest in
establishing a CMC Community, using the IMC USA website capabilities to bring
experienced consultants together, further strengthening their bonds and sense
Thanks go to
Jack Veale for kicking off this idea and starting a sustainable towards
community and branding. Thanks also go
to the 25 CMCs who gave up their time away from their practices to participate
in this planning effort.
This post has not been tagged.