I have a number
of Google Alerts set up (see
http://www.google.com/alerts) and, as a result, two emails popped up this
week. One from Career Guidance (
http://www.careerguidance.com/management-consultant-career.html) was about becoming a management
consultant. The other, from Wise Geek (
http://www.wisegeek.com/how-do-i-become-a-strategy-consultant.htm) was addressing how to become a
strategy consultant. In both cases (and
why they were picked up on Google Alerts) IMC USA was mentioned as a
resource. Nice to get this 'free' marketing
in one week.
Many of you, I
suspect, wrestle with the issue of marketing and public relations. Internally to IMC USA, we have our house
organ, The Connector. Kevin Berchelman,
Houston, (
http://blog.triangleperformance.com/) is our very capable editor and is helping improve not only the content
but also the look-and-feel of this monthly newsletter.
Like so many other volunteers within IMC USA,
Kevin can't do it alone and asks for inputs and suggestions. In his quest to improve our communications,
Kevin also wants to feature individual accomplishments of our members.
So, here is the
opportunity. In the same way Career
Guidance and Wise Geek gave us some marketing assistance, you can think of The
Connector as an additional avenue for you.
Did you receive an award? Some
recognition? Atta-boy? Let Kevin know; you might just get some
coverage (of course, there are no promises, but what does it cost to try?).
As members of
IMC USA we do good work both for your clients and for the greater society.
Promote
yourselves and your work; we can try to assist you.
Stay tuned,
My best,
David
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Winner 2012 Acquisition Int'l Magazine Award
Training Insights shared with Forbes.com 
2012 Chair Leadership Awardee
2012 Chapter Leadership Awardee
Newly Elected FIMC
Chapter Recognition Award 2012
C2M Live
2012 Distinguished Service Awardee
2012 Chair Leadership Awardee
Posted Wednesday, June 15, 2011
News about our Spa/Hospitality virtual chapter might be a little off the beaten track for most geo-based chapters to appreciate; yet one thing that strikes me as potentially a key IMC strength is the opportunity to collaborate between fellow IMC members across the globe. For ex., the Spa/Hospitality Chapter recently tapped on the expertise of Loraine Huchler, Professional Engineer and principal of MarTech Systems, Inc. to conduct a webinar on Water Quality & Safety to our chapter members and top-level clients from the the hotel, resort, and day spa industry segments who were invited to tune in. Another example of collaboration is between Kathie Nelson, Chapter Pres of the Oregon/SW Washington and principal in ConnectWorks, an executive coaching and business strategy firm based in Portland. Kathie -- whom I was fortunate to meet at last year's Confab and then again at May's leadership summit -- and I are assisting an incredibly-gifted, Portland spa owner who is in the process of executing a fabulous niche spa concept idea that is prime material for a licensing or franchise future.
Lastly, I reached out to Betsy Mathieson, CMC, at large (whom I found on the IMC member website) from the Kingdom of Bahrain to invite her to join our virtual Spa/Hospitality Chapter. I have conducted a fair amount of business in the Middle East, so was delighted to find her a member of IMC and a CMC.