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Acquiring New Members

Posted By David T. Norman CMC, Wednesday, August 15, 2012

 A membership organzation's lifeblood is its existing members; its future and sustainability is in attracting other professionals into the organization -- members helping members.  Several weeks ago, I blogged here about our Strategic Planning session and the six initiatives and promised to further break them down.  [Note: the delay in this posting is due to a much deserved vacation with my wife.  There are some things you just don't do on a vacation and blogging is one of them.] 

 Member Acquisition:

 When consultants join IMC USA, they find a community of consultants who value excellence and ethics.  They also find a place where they can gain visibility, learn how to grow their business, collaborate with peers, learn new consulting skills, further develop professionalism and find mentors.

 Our chapters have been the 'go-to-place' for members to experience the benefits of belonging to IMC USA.  This fall our chapters will be providing opportunities to learn about the value of our community.  Some of our key initiatives include (1) expanding proven events that showcase the talents and professionalism of our members, (2) clarifying and explaining the WIIFM for prospective members, and (3) providing financial incentives for membership growth to both chapters and to members who refer candidates for membership  These, and other initiatives give every chapter member an opportunity to get involved and build your chapter network.  [Note: if you are interested in bringing one, or more, new members into you chapter, contact your chapter leadership, or Loraine Huchler for more information.]

Not all our members are affiliated with chapters, some 50% are 'at-large.'  Do you want to connect with other peer members?  IMC USA has virtual communities on our website (see that serve as community interest groups, bringing members together around a common set of issues, e.g., Disciplines, Industries, Management Theme, Client Type, Consulting Firm type, and Practice Management.  [Note: I would encourage all members (including the reader), both at-large and within chapters, to join at least one virtual community, start a conversation or raise an issue, and join forces with another member; build a community one brick at a time.]

 In other Member Acquisition areas, we will be leveraging social media (particularly LinkedIn) and continuing our dialogue with small/boutique consulting firms.

 IMC USA is the only national professional association for consultants and the only organization that certifies management consultants (and the only one who certifies according to ISO standards).  Join us, help us build the 'go-to-place' for consultants and clients.

 In future blogs, I will address other strategic initiatives. 

One another matter, often we hear, "I didn't know that..." or words to that effect.  So, at a risk of 'over-communicating,' a time-critical reminder....

.... Time is running out.  Reservations for Grow! continue to increase and we are now to a point where our reserved room block at the Buena Vista Palace is 82% full.  Further, you only have about two more weeks to reserve your rooms at our incredible $99/night rate; after that, normal rates apply.  Take this time to book your room and register for Grow!  [Note: you have to do both, separately.]  Look over the brochure one more time (see, check out the quality of the speakers/workshops, join your peers, and learn and Grow!.  Grow! is an enhanced Confab, a conference for professional consultants and, this year, includes a truly international participation.

 Stay tuned,

 My best,


Tags:  Certified Management Consultant  CMC  Ethics  IMC  IMC USA  Management consultant  Professionalism 

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Comments on this post...

Bob Petruska says...
Posted Wednesday, August 15, 2012
Hi David. Thanks for posting this blog.

I am a new member of IMC, and am looking forward to meeting people at the GROW conference. Being new, I am still fumbling my way around this website, so if any veterans have some helpful hints, please let me know.

Also, please feel free to connect with me as I would love to get to know the members of this community -- starting with whoever reads this comment!

Thank you.

Robert (Bob) Petruska
Permalink to this Comment }

D. Kevin Berchelmann CMC says...
Posted Wednesday, August 15, 2012
I'd like to see some of the details developed behind the named strategic initiative (assuming there are some?). "Hope," though springing eternal, is always a lousy business strategy.

Member Acquisition is a common, potentially noble--and equally ambiguous--objective. Your mention of "community," as developed and discussed at last year's Leadership Summit, is notable, but needs detail.

Above, you included:
(1) expanding proven events that showcase the talents and professionalism of our members,
(2) clarifying and explaining the WIIFM for prospective members, and
(3) providing financial incentives for membership growth to both chapters and to members who refer candidates for membership.

I'd be interested in seeing these fleshed out in tactical detail; as a chapter president, I'm most interested, of course, in how much of the national strategic initiatives relies almost solely on my increased efforts and initiative.

But that's just me...

Permalink to this Comment }

Loraine A. Huchler CMC FIMC says...
Posted Monday, August 20, 2012
As membership VP, I'm starting short webinars to help members in the next several weeks to become familiar with the website. I've practiced on a few chapter membership chairs and think that I am ready to "do prime time." We're starting with the chapter membership and chapter president communities but I'd be happy to include you on that list and have you join in when it's convenient.
Permalink to this Comment }

Loraine A. Huchler CMC FIMC says...
Posted Monday, August 20, 2012
Tom Holt was on the membership call and we discussed our fall membership campaign...there's cash for the chapter and for the sponsoring member(s) for every new member recruited between now and December 31. The details will be in my meeting minutes from today's membership call - I'll send a copy to you too!
Also on the membership calls we have been discussing the WIFFIM (a. k. a. "value proposition) - and these conversations can go to strange places at times. But we need to continue to talk about it to clarify it in our minds...before we can communicate it to our members and prospects. It may not feel efficient...but it's a necessary activity.
Thanks, as always, for weighing in.
Permalink to this Comment }

Bob Petruska says...
Posted Wednesday, August 22, 2012
Hi Loraine. Thank you for offering to help me to learn and grow. I am most interested in connecting with you. Please feel free to contact me directly at to setup a time to chat! Thanks again.
Permalink to this Comment }

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