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Our Strategy - Raising our Value to Members

Posted By Loraine A. Huchler CMC, Friday, July 19, 2013

July is the month that IMC USA board members and national committee chairs work on their strategic plans. July’s newsletter, C2M Connections, released Friday, July 12, details our key strategies, highlighting our two newest initiatives: our Academic Initiatives and growing our library of Intellectual Property. C2M Connections is a member benefit – so if you enjoyed the first three issues, you’ll need to either subscribe or join IMC. Each month offers reprises of published articles of direct interest to consultants and their clients – as well as news about the Institute and our members.

In today’s blog, I’d like to offer some insights about the heart of our strategy: raising the value of our community to consultants and their clients. We are a membership organization and a certifying body. It’s a perfect combination: a place to learn, share, mentor, explore new ideas, chart your course, and grow your business AND measure your progress using our competency framework and working towards certification.

We have a diverse membership – age, education, experience, subject matter expertise, industry focus, client focus, firm size (or solo practitioner), and even nationality – consultants who live in a place where there is no "home” Institute. Our diversity is one of our hidden strengths – it provides a rich community and robust conversation – just listen in at a chapter meeting or our annual GROW! conference or C2M Live! events. Our members learn as much from each other as from our presenters at our Academy!

Our two most active leadership communities, chapter presidents and chapter membership chairs, have been having conversations about developing new ways to deliver value to our members during the last few months. The ideas are absolutely fabulous. One of our most successful ideas came from members: our certificate in management consulting offered at universities – we’ve completed programs at two universities and have several more in process at Universities around the world! For more information or to bring this certificate to your University or Alma Mater, click here to visit our Academic Programs pageon our website.

I’d like to invite our members to participate in the conversation about our current and future plans to increase the value of belonging to IMC. The first webinar session launches today, Friday, July 19th at 4 pm EDT / 1 pm PDTregister at our website and join the conversation! The next webinar session is Thursday, July 25that 2 pm EDT / 11 am PDT – again, registration is required. Please join us!

Loraine

By the way, there’s one more chance to catch our July C2M Live! with David A. Fields, a master rainmaker: "Opening the Floodgates to New Business" How to Move from an Inconsistent Trickle to a Steady Stream of Clients on Thursday, July 25th, Noon Eastern / 9am Pacific – the first session received RAVE REVIEWS. As always – FREE for members, a nominal fee for non-members – come join us!

Tags:  membership  Strategy  value 

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Tristram D. Coffin CMC says...
Posted Friday, July 19, 2013
Thank you, Loraine, for such a well articulated overview! Tris Coffin
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