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IMC's Media Machine

Posted By Drumm McNaughton FIMC, Friday, February 06, 2009
Hi Everyone,

A couple of quick hits today. First, kudos and commendations to the Oregon/Southwest Washington Chapter for a great event a few weeks ago. I flew up for their meeting which entailed a great speaker on coaching as a part of organizational change, and presentation of a Certificate of Appreciation to John Anderson for his results as Membership Chair (the Chapter has grown 78% over the last year) and the pinning of 3 new CMCs, Kathy Cunha, Nanita McIlhattan, and Jerry Viera (Wende Jones has passed her panel interview (and is now "officially" a CMC), but at the time of the presentation had not been approved by the CRC.

My congratulations and thanks to Kathy Maixner (OSW Chapter President), her board, John Anderson, and the four new CMCs for all you do to raise the levels of excellence and ethics in our profession!

Second, IMC's media machine is rolling!!! As you recall, one of our key strategies to grow membership and get IMC's name out there, and we are getting it done. Bette Price CMC and Gayle Carson CMC, and assisted by Gail McCauley (Executive Director) and staff have been hard at work getting IMC's name out in the marketplace, and it is paying off.

Over the past 4 weeks a number of our members have been interviewed 8 times by media, including Greg Ward CMC, Bette and me by such as the Wall Street Journal, CBS MoneyWatch, Atlanta Business Chronicle, TheStreet.com, and other periodicals and websites. There are two WSJ articles and two CBS MoneyWatch articles, both of which haven't made it to press as yet, but the Atlanta Business Chronicle and TheStreet.com have. I suggest you take a look at these and even send the ABC article to your clients and prospects - it is an informative article which talks about how to hire a management consultant.

As we all know, media exposure is critical to create value for an organization and its members (which is why we are doing this). We are educating prospective buyers of consulting services to let them know that the best consultants are members of IMC.

As we get the links to future stories, we will send them to everyone.

Conversely, if you have any leads to the press to help us publicize IMC and the CMC, please contact Bette Price, Gayle Carson, Gail McCauley or me.

Yours in consulting,
Drumm     

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Don Matheson CMCChair and CEO, IMC USA
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