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Don Matheson, IMC USA Chair & CEO, periodically reports on the state of the Institute, including new benefits to members, strategic affiliations with other organizations, business issues affecting the consulting profession, member accomplishments, chapter activities, and activities of the International Council of Management Consulting Institutes (ICMCI). Institute news can be found in the "News and Media" section of this site.


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Differences, Math and Grow!

Posted By David T. Norman CMC-A, Friday, June 22, 2012

I am currently sitting in the mountains of North Carolina awaiting the festivities and celebrations associated with a niece’s wedding, answering emails.

I just read an email trail regarding the Grow!, our national conference in October. Please allow me two minutes and into your home or office to share a couple thoughts about it, please.

The email trail started with an active member expressing surprise at the registration cost, $750* (early registration until the end of July) especially, as the individual noted, that it might stretch the budget for training. Then I read the subsequent email in the trail, from an IMC USA Board member, and it said, in part, "… I appreciate the challenges of cash flow and expense of the conference. We made a very conscious decision – supported by the Board – to build a program and conference that was high in quality in a different venue and that we would do our best to keep costs in line with other quality events.” [Emphasis added]

I thought I'd address this, from my perspective.

Grow! Is different from Confab.

First, as is obvious, the venue is different. IMC has moved the conference to another facility (note: I’ve seen the Buena Vista Palace at Orlando myself), and the organizing team has negotiated excellent room rates for our registrants ($99/night). Being on the Disney grounds, you also have access to all the amenities/events by being registered at the hotel. Bring your family, if you can; could be quite an experience [See:]

Second, Orlando is different; it is truly a destination that is (1) easy to get to, typically with non-stop flights, and, since it is a destination location, (2) very affordable in airfare costs.

Third, the audience (profession of management consultants) is different this year, for two reasons:

(1) ICMCI (our "parent”) has decided to hold their annual conference (which this year is their 25th anniversary celebration) in conjunction with Grow! Consultants from around the world (remembering that there are 48 constituent Institutes around the world) will be in attendance, bringing a totally global feel to this event.

(2) All management consultants, whether they practice in very small firms (of one consultant, like me), boutiques, or large regional, national and international firms.

Fourth, the speakers and workshops will be different. Grow! has been designed, from the beginning, to be different -- a conference for the profession of management consulting. [Note: a previous blog had a list of speakers, but the full schedule can be found at:

You can do your own math in two ways:

One way is to estimate your total, all-in cost as compared to previous years (conference + hotel + airfare [all of which the organizing committee took into serious consideration]); and, the other way is adding up the differences: venue + city location + audience + speakers and workshops. The sum of both (costs + experience) is an outstanding value for your personal and professional growth.

We strongly believe that the nature of this conference will far outweigh any perceived out-of-pocket cost difference (unless, of course, you live in vicinity of Reno). * BTW, the early bird registration of $750 is only $145 more than Confab last year and you get so much more, especially considering the differences.

Register now, please. The room block (at $99) at the Buena Vista Palace is already approaching 50%.

Register now for Grow! and be part of a national conference for the profession of management consulting.

Thank you for your two minutes and into your life.

Stay tuned,

My best,


Tags:  CMC  consultant  Grow  ICMCI  IMC USA  management consultant  management consulting 

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An Announcement: Disney Area and Save the Date

Posted By David T. Norman CMC-A, Wednesday, January 25, 2012
Good evening,
I am extremely excited to share the news of today with you and ask you mark a date on your calendar.

IMC USA's national conference (think, Confab) is going to Orlando this year.  In addition, our conference will be held in conjunction with ICMCI's Annual Meeting and the celebration of their 25th Anniversary.  Here are the highlights:
  • We will be in Orlando, at a Disney property and a new, large, smoke-free facility, Buena Vista Palace.  They have recently done a multimillion dollar extensive upfit.  The venue, itself, is excellent (see for yourself at  You will be across from Downtown Disney (if you want to bring family, for example; there's free shuttle service to all Disney Parks).
  • Your 'peep' have negotiated extremely attractive rates for the duration of the conference ($99/night).
  • Orlando, because it is a destination city, has a broad range of non-stop flights from airports across the country (and, indeed, internationally).
  • We were just notified that ICMCI (International Council of Management Consulting Institutes, our world-wide 'parent') awarded IMC USA their Annual Meeting, which will be held concurrent, and in some combinations, with our conference.  2012 is the 25th Anniversary of ICMCI and, since IMC USA was a founding member this award is especially an honor.
So, what this means to you, as an IMC member, is an enhanced facility/venue, an easily accessible location and at a very attractive 'all-in' price.  A number of the sessions will be held jointly with ICMCI delegates, from around the globe.

More information will be forthcoming, as plans continue to be formalized.

Mark the Following Dates:

Thursday, October 4, 2012 -- Arrival with Late Afternoon Events and Welcome Reception
Friday, October 5, 2012 -- Sessions with a Joint (IMC USA and ICMCI attendees) 25th Anniversary Celebratory Dinner
Saturday, October 6, 2012 -- Sessions and Late Afternoon Closing

Information as relates to hotel and events registrations will follow.  Watch for more announcements.

Getting this accomplished is due to the significant effort and many talents and ideas of a number of folks.  You'll hear more about them later, but now, plan to join with the other many, professional management consultants from around the world.  Learn. Grow.  Participate.  Exchange.  Celebrate.

Stay tuned,

My best,

Tags:  CMC  Conference  ICMCI  IMC  IMC USA 

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Education, Visibility and Protecting the Brand, and International Initiatives

Posted By Drumm McNaughton FIMC, Friday, January 28, 2011
In my previous blog I shared some of our successes in communicating our value proposition to the consulting community which raises the value of our membership and certification.  Today I will share several more successes we've had over the past months.  

Member Education

Being the founder of the Academy for Professional Development when Baldwin Tom CMC® was the Chair of IMCUSA, member education is one of the things that is near and dear to my heart.  Don Scellato, and Diane Borhani and her Academy team, have worked hard to round out the educational offerings we have to help our members raise their "game" to the next level, and many kudos for this go to them for their efforts.  Some of the things we've instituted / improved upon in the past couple of years include:
Education Outreach to the Profession

The excellent reputation of our educational offerings is getting out, and it resulted in our offering our Essentials course last year to a mid-size consultancy.  This was done in a 3-day face-to-face session in the DC area, and following the training, four of their consultants successfully completed the certification process and were awarded their CMC®!

Raising the Visibility of IMC and the CMC®

In a previous blog I discussed our earning ISO 17024:2003 certification for our CMC® certification process.  We celebrated that achievement with a national PR campaign, and received recognition from multiple sources, both print and web. 
  • As part of that, we had designated "media spokespeople" across the country who reached out to help get more publicity and raise the visibility of the CMC®

Protecting the Brand

Having an outstanding brand such as the CMC®­ isn't enough - we need to take steps to protect it.  Among the things we have done over the past year is:
  • Pursued registration of the Certified Management Consultant™ certification with the USPTO (United States Patent and Trademark Office). 
    • As you may recall, we registered the CMC® in 2002 with the USPTO, and thus can use the ® with the CMC. 
    • Our petition for registering Certified Management Consultant™ has been favorably received by the USPTO, and we expect to have it registered early this year.  As such, we will be able to use the ® with it as we do with the CMC®.
  • Trademarked the CMC Firm™ and Certified Management Consulting Firm™ certifications.
International Presence

Many of our consultants work internationally, and for them, their CMC® is recognized in 48 countries across the globe through our affiliation with the International Council of Management Consulting Institutes (ICMCI). 

Some of you know that I am the Lead Trustee to ICMCI, and I have been working hard on the international level to raise IMC USA's stature as a leader in the global consulting community. 

In September, Clint Burdett and I attended the ICMCI Annual Meeting in Jordan, which was attended by representatives from over 40 member institutes / countries.  Many important issues were discussed there that have bearing on us as an Institute and you as consultants.  Some of those included:
  • IMC USA's CMC Firm™ certification has been adopted as one of the five strategic initiatives for ICMCI.
    • At the Jordan Meeting, I presented our CMC Firm™ process and standards which were well received by the over 40 countries in attendance. 
    • A task force has finalized the recognition of this, and I anticipate it be adopted globally in the next few months.
  • IMC USA has also taken a lead role in the ISO accreditation process, with Clint Burdett driving key initiative.  This involvement with the key players in the certification world further enhances IMC USA's standing as the standard bearer for consulting in the USA.
  • As part of our responsibilities to the global consulting community, we are helping consultants from other countries become certified, nurturing developing institutes, and training their leadership in the establishment and running of a quality certification program.
    • While in Jordan, Clint and I conducted certification panes for seven consultants from Kazakhstan and the Kyrgyz Republic with Nick Shepherd, the former National Certification Chair for the Canadian Association of Management Consultants, as well as conducted assessor training for the new institutes.
As you can see, we were very busy last year and over the past few years, but yet there is still more to be done.  In my next blog I will present some of our plans for 2011 and beyond.

Yours in consulting,

Drumm McNaughton, Ph.D., CMC®
Chair and CEO

Tags:  Academy for Professional Development  Baldwin Tom  Clint Burdett  CMC-Canada  Consultapalooza  Diane Borhani  Drumm McNaughton  Geoff Guilfoy  ICMCI  International Council of Management Consulting Ins  ISO  Kathie Nelson  Manola Robison  Nick Shepherd 

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