What can I do to let my clients know how much I appreciate the business they bring to me? I used to send modest gifts but I worry about finding the right gift or, even worse, the recipient thinking my appreciative gesture is an inappropriate attempt to influence future business. Any suggestions?
I can appreciate your concern. Certainly gifts of any significance to public sector officials are clearly forbidden, but gifts to private sector business clents are still acceptable if done right.
Here is an alternative. Send a hand written note to your client telling them, in your own heartfelt words, of how much their business means to you. Unlike spending money to buy a gift that they could get from anyone, a note is uniquely personal. It will be appreciated far more than something out of a catalog and can never be accepted with confusion as to what you meant by the gesture. DOn't wait until the engagement is complete. Send a note when you feel the ned to express your appreciation.Tip:
If you are going to do this, do it right. Project a professional image and let the recipient know that you consider them and their business important. Go to a quality stationery store and order some personalized cards or notes with matching envelopes. Expect to spend about $2-5 per card/envelope - a modest price for the message you are trying to send. © 2010 Institute of Management Consultants USA