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#370: Tell Us What Kind of Tips Are Most Valuable

Posted By Mark Haas CMC FIMC, Friday, August 13, 2010
Updated: Friday, August 13, 2010
To all of you who comment on these tips or ask questions about them, and for those who just read them, we'd like your help to improve the value you receive.

You are one of thousands of subscribers to these Daily Tips. Many of you write to ask for more of a particular type of tip or more information on a specific tip. We'd like to accommodate you by providing more of the tips you want and fewer of those that aren't useful.

Please complete a two-question survey on your preferences for tip content and frequency

Thanks. There's a treat for you at the end of the survey (not a solicitation of any kind, just something you'll find interesting).

© 2010 Institute of Management Consultants USA

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Comments on this post...

Manola C. Robison CMC FIMC says...
Posted Saturday, August 14, 2010
Mark, Thanks for the video it was very interesting. I have never paid attention or even understood the words, yet the pictures made it very clear. Thanks.
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Jeffrey Hyde says...
Posted Saturday, August 14, 2010
Mark,

I was disappointed with the survey and ended up not taking it. As a professional researcher I found it to be confusing and problematic. I think as it stands now, your results will be questionable at best.

The scales for the first question are not consistent for evaluating a range for preferences. Valuable, Useful, and Interesting are not comparable for the purposes you are using them. What if something is very valuable AND interesting? What if it is Useful, but not Valuable? The descriptors should be consistent. e.g. Very Valuable, Valuable, Somewhat Valuable, Not Valuable. A second and third question could ask how useful or interesting the tips are.

The second question is also problematic. This should have been a single Likert Scale asking which of the delivery options we would prefer. Or, it should have asked for a first, second, and third preference. Or to rank order them. All stuff you can easily do in Survey Monkey.

Additionally the choices are also confusing and should have included more explanation. Does "weekly - one tip" mean you get one tip, once a week? Vs. "Weekly - five tips" you get five tips all at once? Would you really deliver 20 tips all at once, once a month?

If as a client or a senior manager I was presented with the results of this survey, I would quickly challenge the validity.

I am happy to discuss how you could fix this or because it is so short, would be willing to rewrite it for you at no charge.

jhyde@ideasinfocus.com
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