Mark, Thanks for the video it was very interesting. I have never paid attention or even understood the words, yet the pictures made it very clear. Thanks.

Mark,

I was disappointed with the survey and ended up not taking it. As a professional researcher I found it to be confusing and problematic. I think as it stands now, your results will be questionable at best.

The scales for the first question are not consistent for evaluating a range for preferences. Valuable, Useful, and Interesting are not comparable for the purposes you are using them. What if something is very valuable AND interesting? What if it is Useful, but not Valuable? The descriptors should be consistent. e.g. Very Valuable, Valuable, Somewhat Valuable, Not Valuable. A second and third question could ask how useful or interesting the tips are.

The second question is also problematic. This should have been a single Likert Scale asking which of the delivery options we would prefer. Or, it should have asked for a first, second, and third preference. Or to rank order them. All stuff you can easily do in Survey Monkey.

Additionally the choices are also confusing and should have included more explanation. Does "weekly - one tip" mean you get one tip, once a week? Vs. "Weekly - five tips" you get five tips all at once? Would you really deliver 20 tips all at once, once a month?

If as a client or a senior manager I was presented with the results of this survey, I would quickly challenge the validity.

I am happy to discuss how you could fix this or because it is so short, would be willing to rewrite it for you at no charge.

jhyde@ideasinfocus.com