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#389: Strengthen Your Credibility With Video Client Testimonials

Posted By Mark Haas CMC FIMC, Thursday, September 09, 2010
Updated: Friday, September 10, 2010
Many of us post client testimonials for our services on our websites and in our promotional literature. I also have considered creating a short video of my speaking and facilitating. What else can I do to distinguish my consulting practice?

One answer may be right in front of you. Client testimonials are a great credibility builder. Videos of your services are a quick and compelling way to express your capabilities, stage presence and range of services. What if you combined the two?

Most cell phones and digital cameras have the ability to take short movies. These are not professional quality videos but sufficient to capture 30-60 seconds of client testimonial. Or, invest in a Flip video camera or something similar for under $200 for HD quality video. When the time is right, ask your client if they would be willing to record a short video testimonial on your behalf.

Think this through before you ask. What is the "script" they should follow? Should they talk about you as a consultant? Should they introduce themselves and talk about their need for your services? Do you want the client to describe why they selected you? Whether they would hire you again? The general nature or specifics of what you did for them? Plan this out in advance so you get the results you expect (you may or may not get a second chance).

Tip: Go over the purpose, process and intended use (e.g., post on website) of the video with your client. Let them see others you have done already. Finally, let your client know that they get the right to reject the finished product if they don't like it.

© 2010 Institute of Management Consultants USA

Tags:  brand management  communication  marketing  reputation  sales 

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