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#401: Understand Misconceptions About Publishers Before You Write That Book

Posted By Mark Haas CMC FIMC, Monday, September 27, 2010
Updated: Monday, September 27, 2010
I want to publish a book but people who done it tell me getting a publisher is not always easy. What do I need to know as a "reality check” before I get going? Isn’t getting a publisher the best way to go? 

Many people fail to realize that signing a contract with a book publisher comes with its own set of problems. Contrary to widespread assumption, a commercial book publisher typically does not take care of its authors with much help in either promotion or distribution.
  • Misconception 1: A book publisher will aggressively promote me and my book, ensuring my book the widest possible visibility.
  • Misconception 2: A publisher will make sure my book gets on the shelves of all the nation’s bookstores, especially the largest ones.
  • Misconception 3: A publisher will endorse, print, and communicate my ideas the way I conceive them and arrange them.
  • Misconception 4: A publisher will provide me with a sizable monetary advance, allowing me to take time off from my regular work so that I can focus exclusively on the book.
  • Misconception 5: A publisher will keep my book in circulation long enough for it to find its audience and build a following.
  • Misconception 6: A publisher will keep the book updated by coming out with revised editions.
If you have any of these thoughts, then you need to work with a publisher or a publishing advisor.

Tip: For a reality-check for you so you'll know what you’re getting into, check The Expert's Edge: Become the Go-To Authority People Turn to Every Time(McGraw Hill) by Ken Lizotte CMC.

© 2010 Institute of Management Consultants USA

Tags:  advice  publicity  publishing 

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