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#481: Keep Your Eyes Open For Client News

Posted By Mark Haas CMC FIMC, Monday, January 17, 2011
Updated: Monday, January 17, 2011
I like to do a thorough review on my client companies and their markets to see what trends are likely to affect operations. However, it seems the press has become so partisan, there are few places other than paid research to get a sense of what emerging factors are relevant to my clients.

Whether or not you believe that news is increasingly partisan, it is true that news is an expensive business and deep investigative journalism, especially for local coverage, is becoming rare. It does seem that it takes more work on your part to develop a thorough picture of a company, market or industry. However, it is not impossible if you develop (and constantly refine) a process to structure information searches.

We seem to forget, in the age of Google and Deep Web search, that there are people who really know how to structure and execute information search. The right combination of library science, technology savvy, and access to a broad range of online and print resources is a tremendous asset in your knowledge search. Most of us would do well to take advantage of larger municipal, university or corporate libraries and staff. Work through a colleague, local professor or ask your client to gain access. Don't assume the browser on your computer is equivalent to the skills and tools available to someone who manages information for a living.

Tip: Don't forget that there are some serious news sources that really have a unique eye on current events. A source like the Pulitzer winning ProPublica, an investigative news organization run by the former managing editor of the Wall Street Journal, is one of a few notable independent and high-quality news sources.

© 2011 Institute of Management Consultants USA

Tags:  communication  customer understanding  learning  market research 

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