I'd like to teach a seminar in order to gain some additional experience and to get publicity for my practice. I have some previous public speaking experience. How do I seek out opportunities to do this?
Before you begin actively seeking out opportunities, make sure you have a clear idea of the kind of seminars you might want to teach and what value you intend to get from doing so. Start by making a list, from basic to advanced, of the subjects you want to present and the benefits you hope to accrue. Also, recognize that you are going to have to put in many hours of preparation. A good rule of thumb is somewhere between 5 to 10 hours of preparation for every one teaching hour (depending on how fast you work, how skilled you are, what you already know and what knowledge you will need to obtain).
To find opportunities, try your industry association, other associations, local universities, junior colleges, etc. Identify those individuals who teach the same or similar seminars. Contact whoever is currently offering the kinds of programs (or those offering programs related to what) you want to teach. Check the industry journals in your field, various association websites/monthly calendars, and even with your clients. Tip:
To really test the market, talk to colleagues you think might want to attend your seminar. What sources do they pursue when advancing their education? Finally, remember that teaching of any kind requires you to really learn the material, so even if your goal is to get publicity, you end up honing your skills. © 2011 Institute of Management Consultants USA