We have a client who wants to communicate the diversity of its various offices, its supplier network and other stakeholders. We want to make this available on their website in an organized fashion but there are some areas with a lot of content and some with a small amount, and a hierarchical structure is too cumbersome. What is a good way to organize this kind of disparate content?
Your question is a consulting task itself rather than a consulting tip because answering it requires more information about content type and volume, marketing intent, web capabilities, how the web fits into overall visibility strategy), how viewers are to use the data, etc. However, you may find some new technologies applicable, and these may be useful to your own consulting practice.
The usefulness of content hierarchies depends on a balance of volume, richness, depth and usefulness of content. Asymmetric content like you imply does make traditional lists or folders unwieldy. An alternative, available over the past few years, is visual network applications. Displayed graphically, these networks allow the user to interact with a network diagram to drill down or reconfigure content. Examples are Pearltrees
Pearltrees allows you to organize web pages in a network, with one main site (node) in the middle and branches you configure to other, related sites (the content of which you likely do not control). Intended to show how you organize your favorite web content, Pearltrees is a browser add-on to replace bookmarks and folders and (here is the powerful part) can be configured to connect to Pearltrees of others, much like is possible through delicious.
Spicynodes is similar but has static content entirely under your control. It is a way to visually organize information in a way that mimics the way you browse for content by exploring across links rather than looking at a series of folders. Both applications have galleries of sample networks. Both may take some learning but for what you describe, both would be powerful and intriguing ways to array information.Tip:
Consultants should keep current with these technologies for visual display of information for both their own use and to give a potent value added for their clients. Consider the relative impact of a few dozen static web pages and a more visual, intuitively navigated display like this
. These also could be used to display information related to your engagement findings and recommendations. Lots of possibilities.© 2011 Institute of Management Consultants USA