This economy worries me. Usually an economic decline provides opportunity for consultants. This time, however, clients are pulling back on most fronts. How can I best use this time to strengthen my skills and business pipeline?
Consultants can always use more time, skills and clients. Our income grows as we use time well, specifically by more efficient marketing, service delivery and practice management. Business moves fast, so consultants who don't constantly learn new skills quickly fall behind in their ability to provide high value to clients. Finally, although we nurture long term relationships, we are always interested in finding new clients who could benefit from our expertise.
Anyone can sit at home and read a business magazine or book but the most effective way to strengthen our practices is to engage with other experienced consultants. We learn more from hearing about emerging markets, new technologies and new client service approaches. Conferences provide a perfect crucible for us to get out of our safe zones, ward off consulting obsolescence, build a national network, and fill our business pipeline. We can't do that from a book or talking to our long term colleagues.
The best conference by consultants and for consultants is Confab 2011
, an intense 2 1/2-day conference (October 22-24, 2011) that builds your value and access to clients. Now in its 34th year, Confab is being held at the newly renovated Atlantis Casino Resort Spa in Reno, NV. This conference is well known for its unique sense of sharing, where your new colleagues make introductions, sessions bring new marketable skills and your practice expands. Tip:
We can stay home and hope the economy turns around in our favor or take charge and invest in a known business builder. For less than a single day's consulting fees, Confab is a profitable investment to launch, expand or refine your business. Hear what successful consultants who attend year after year say about its value. © 2011 Institute of Management Consultants USA