I have started reading trade journals from a variety of industries other than those in which I work, looking for opportunities to write articles related to my consulting services. Do you think readers will learn from my experiences in industries other than theirs?
Assuming your consulting skills deal with issues not specific to your own industry, there's no obvious reason why not. Perhaps more important, however, is what you can learn from industries other than on what you most often focus. There are consultants in those industries who have skills and behaviors you can learn from.
Professional associations like IMC, whose members are experienced consultants from almost every industry and technical discipline, are great sources of professional development. It is amazing what you can learn from someone who advises management in an entirely different industry. Seeking out experts outside your comfort zone is an important part of professional growth.Tip:
You asked about writing for another industry's trade press and I infer you are interested in this as an indirect way access prospects in those industries. Why not start by regular reading of one or more of those industry journals? Look at critical issues in these industries from your own perspective and see how you would apply your services to address them. Treat them like case studies by doing some evaluation, reaching conclusions, and making recommendations. Instead of just writing an article, and if you feel comfortable with your evaluations, short cut the process and contact a person or company that was the subject of the article directly and offer your conclusions and recommendations. Alternatively, strike up a conversation with the author of a journal article and get to know each other. You'll get some valuable feedback and perhaps some solid leads on providing your services to that industry. © 2011 Institute of Management Consultants USA