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#13: Using Social Media in Your Consulting Practice

Posted By Mark Haas CMC FIMC, Wednesday, March 25, 2009
I am not a Gen Y consultant but am curious about how I might use social media for my practice. Is having Facebook and LinkedIn pages enough?

Visits to social media sites like Facebook, MySpace and LinkedIn increased by almost 800 percent between 2006 and 2007, with more than 50 million people reading blogs in 2005. Although started with the young adult market in mind, social media has been increasingly favored by older and more professional users. Corporate blogs are increasing and being used for both internal as well as marketing and customer relations. Vlogs (video logs) are increasingly popular (when your webcam is easier to use than your keyboard).

IMC's new website has built in blogs for the website community, chapters and communities of practice and for individuals. As we start to populate these blogs, it will create a growing community of management and consulting expertise. Sites like iBlogBusiness lets you browse through several thousand business blogs. Several organizations rate and list their picks of good business and management blogs.

Tip: Remember in high school when you were graded on class participation as well as your knowledge? In a social media environment, it is the same idea. Find the blog or social media sites your customer is most likely to use and get engaged. Post questions. Contribute your research data or reference links. Start a discussion thread. Establish yourself as a regular commentator on a topic related to your area of expertise. Just like being a recognized printed book author, being the person who is always up front in a business or management discussion can provide the same credibility and education.

© 2009 Institute of Management Consultants USA

Tags:  communication  marketing  trends 

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