This makes no sense to me but I hear people talking about using Twitter for business. Is there anything useful to adding yet another communication I need to keep track of?
is a "microblogging" service that lets you send 140 character messages to individuals who are connected to you and to all people who are "following" you. Originally conceived as a way to keep tabs on social activities, it is evolving into an interesting business tool. Twitter users vary considerably in who they are, what they write ("tweet") about and how active they are.
Like many social networking tools being turned into business use, Twitter has a growing following of business users. Who ever thought Facebook or MySpace, the province of students, would ever give rise to into LinkedIn, with more than 600,000 management consultants and 40 million total members? As useful as LinkedIn is (if you are using it effectively and not just assuming your being listed is enough), you are to be forgiven for thinking that Twitter can have little business value.
The trick is to carefully select who you follow. Some of the people I follow are Tony Restell (tonyrestell), the editor of Top-Consultant) who tweets several times a day about new issues in the consulting profession, the Wall Street Journal (wsj) and Fast Company (fastcompany), which let me know about emerging business issues, and an evolving set of people who tweet about R&D and innovation (I will need some time to settle on who I really want to follow).
The other side of the issue is who is following you and how to get more people to follow you. This is not narcissism; it is a solid business strategy to induce people who are interested in your business to hear what you have to say about your research, activities and commentary on current events. One good way to get someone to follow you is to follow them. With a minimum commitment of time, you can communicate with new information sources and current or prospective clients.Tip:
The bottom line is that Twitter is still evolving in how businesses can use it and management consultants should be at the forefront of this trend - if not for themselves, then at least for their clients. Spend a little time looking into how Twitter may be a powerful addition to your business for communication, market research, branding or prospecting. Look at the growing list of articles about business use of Twitter
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