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#57: Getting Visibility for Your Blog or Content

Posted By Mark Haas CMC FIMC, Tuesday, May 26, 2009
The blogosphere is getting crowded and I'm at a loss of where else to promote my website, blog or written material.

There is probably no one "best" target for getting your message out, since it depends on the industry, what type of information you are promoting, and the type of response you are seeking. I do have a tip for you, however, on one approach to setting up a comprehensive strategy for any specific type of content. Draw up a schematic on how your target audience gets its information and what ways you are most comfortable in sending it out. This may seem overly simplistic but it quickly gets complex as you realize how many possible vectors there are (website, blog, audio or video, webinars, Twitter, social networking, disciplinary or industry forums, online affinity groups, etc.). Start crossing off the routes that you consider ineffective or methods you prefer not to engage in. Eventually, you will come up with a "best" strategy for you, for the reaction you want and for the current time.

The graphical exercise is important and one that many consultants will refuse to do, considering it easier to do a list. But forcing yourself to think through the spatial representation of the universe of possible routes to get noticed is the key to this exercise. You may have to test the routes you have selected to see if they indeed get you the response you expect, but you will have a graphic that will allow you to see your options.

Tip: Use compilations of publicity and networking lists to help you get started. As you go through these suggestions, place them on your schematic in a way that is most understandable to you. Build the consulting practice universe that works for you.

© 2009 Institute of Management Consultants USA

Tags:  blogs  communication  publicity  website 

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