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#72: How Visible is Your Website Relative to Other Consultants?

Posted By Mark Haas CMC FIMC, Monday, June 15, 2009
I can find out how my website's popularity in general but how do I find out whether my website is more popular or visible than other consulting sites?

Use Marketleap to gauge your site's attractiveness relative to other consultant sites. It offers three free services: (1) link popularity check, (2) search engine saturation, and (3) keyword verification. It also provides some resources in search engine optimization (SEO), or how to improve your site's visibility, regardless of where you are now.

Using Marketleap, we can see that IMC USA ranks fairly well, better than PWC Consulting and Consulting Central and less than less than Bearing Point and Accenture (with a lot more resources devoted to maximizing visibility). On Search engine saturation, IMC USA ranks close to Boston Consulting Group.

Tip: See where you rank with each major search engine (Google, AOL, HotBot, MSN, Yahoo, FAST, AltaVista) and use Marketleap's resources to highlight your site. For IMC USA members, this increasing visibility is a solid reason to make sure your consulting profiles are complete and you participate fully in our communities of practice.

© 2009 Institute of Management Consultants USA

Tags:  brand  brand management  market research  marketing  website 

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