Brochures are limited in content and doing an in-person seminars about our small consulting firm would reach a limited audience. We have been considering doing a series of videos about our main areas of practice. Do you think these would be effective?
Because consulting is an intangible product, richer communication mechanisms are necessary to more effectively convey a lot of information and create trust. Lower cost technology has made videos easy to produce and is becoming a preferred way of presenting your qualifications as a firm and showcasing your methodology. Consider the presentation you would make to a prospect, write a script and prepare a slide deck or in-person video. Create 5-10 minute videos for each of 3-5 areas of your practice. Just like creating a brochure helps you refine your content, these short videos will provide the discipline to hone both your content as well as your delivery. Tip:
Look at video production packages like Camtasia
. This technology will allow you to record PowerPoint presentations with audio narration, transition effects, and zoom and pan. These can be saved as MPEG video, converted to flash or saved for playing on an iPod. These latter make an interesting possibility for instructional videos you can provide your clients or as giveaways to show how you provide services. The vendor also has a free version (called Jing) with limited capabilities. © 2009 Institute of Management Consultants USA