Print Page  |  Contact Us  |  Your Cart  |  Sign In  |  Join IMC USA
Daily Tips for Consultants
Blog Home All Blogs
Search all posts for:   


View all (805) posts »

#89: Shifting Your Network into Reverse

Posted By Mark Haas CMC FIMC, Thursday, July 09, 2009
Updated: Thursday, July 09, 2009
I know how important networking is for a consultant, both on behalf of individuals and their firms. We do a good job collecting intelligence and leads to keep our pipeline full. How else can we leverage our network?

You seem to have a handle on one aspect of networking - the inbound flow of information, contacts, introductions and referrals. In this way, you use the knowledge, information, and influence of others for your benefit. However, a network, by definition, works in many directions. Have you considered using your networks to pass information and influence in the opposite direction?

What about using members of your network(s) to pass information to your marketing and sales targets? Once you have identified a company, association or agency for which you would like to provide services, see where you can use your network to validate, recommend or support you?

Tip: As a complement to your own "inbound" networking plan, consider preparing collateral for your network members about your services, how to reach you, and testimonials about the value of your services. Let them create demand for your services, in addition to providing you with a supply of referrals.

© 2009 Institute of Management Consultants USA

Tags:  brand  client development  communication  networks  presentations  recommendations  reputation  sales 

Share |
Permalink | Comments (0)
Community Search
Sign In

Forgot your password?

Haven't joined yet?

IMC USA Calendar

10/21/2016 » 10/24/2016
2016 IMC USA Conference

The Consultant's Workshop : Expanding Your Horizons - Nov 2, 2016

IMC SoCal 11/4 Breakfast Meeting

Carolinas Chapter Regional Meeting

Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA