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#163: What Won't You Do As a Consultant?

Posted By Mark Haas CMC FIMC, Wednesday, October 28, 2009
My consulting strategic plan lays out my financial goals, objectives, marketing and delivery strategies and target clients. Anything else I might have missed?

You have covered most of the bases but what about looking at this from the other side? A common practice in consulting brainstorming is to take an issue and look at the opposite point of view to see if you can generate some insights. Strategy is as much about what you will not do as it is about what you will do. Instead of just creating a wide open space in which to work, you are most effective if you concentrate your efforts on projects and clients that satisfy both your business and emotinal needs.

Tip: Make a list of all the things you will not do in your practice. This includes lifestyle (no weekend work), client selection (no Gen Y clients), project scope (no long term projects), staffing (no employees), fee (no time and materials), etc. This will help further clarify your perfect client/project and focus you efforts.

© 2009 Institute of Management Consultants USA

Tags:  consulting lifestyle  planning  product development  your consulting practice 

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