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#209: Putting Forth Creative Ideas

Posted By Mark Haas CMC FIMC, Thursday, December 31, 2009
Updated: Thursday, December 31, 2009
I often get an idea for a client that is really more of a "what about this idea?" vs. an "I recommend this." I don't want to look foolish if it's not a good idea. Can you give me some tips on how to present these?

Start by issuing a disclaimer, such as, "I am offering this in the 'brainstorming' mode ... not as a recommendation." You can follow with "The idea itself may not be directly applicable, but it may lead to another path ... and possibly a breakthrough." And if you are doing this in writing (preferable), then you can lay out the rationale for the idea along with the disclaimer.

Tip: An important consideration is when your client has developed total trust in you. In this case, a client can take even your musing as a recommendation. This is where it is essential you confirm your client recognizes the process you are going through is part of an exploration rather than a conclusion.

© 2009 Institute of Management Consultants USA

Tags:  communication  customer understanding  innovation 

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