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#254: Using Speaking Engagements to Gain Exposure to Clients and Colleagues

Posted By Mark Haas CMC FIMC, Thursday, March 04, 2010
I don't want to be a professional speaker but I would like to do some speaking for visibility and to share some of what I have learned as a consultant. How might I get started?

Most consultants who build enduring practices find ways to expose their knowledge, subject matter expertise, and methodologies to prospective clients. Another audience is colleagues who may partner with them or refer them to prospective clients. Public speaking affords the speaker a chance to make direct connections with others and to observe firsthand how they react to what you have to say and to offer.

Your selection of speaking venue is also important. Choices for professional consultants range from speaking at local, regional, national and international trade shows or events sponsored by organizations associated the consultant’s area of specialization or expertise. These venues provide direct connections with clients and potential clients. Other venues are directed more to acquiring partners to team with on consulting projects or to get referrals from colleagues.

Tip: When you consider venues include speaking at consulting profession events such as IMC USA Chapter Meetings or IMC USA Confab, "The Conference for Consultant by Consultants.” This annual event is a wonderful opportunity to share expertise, consulting skills, and consulting tools with other consultants. Attendees learn from each other, refer clients to each other, and often work together on projects. Click to find out more about speaking at Confab or email Don Scellato, Confab 2010 Program Chair or call 510-523-1141.

© 2010 Institute of Management Consultants USA

Tags:  communication  consulting colleagues  speaking  teaming  your consulting practice 

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Dee Dukehart says...
Posted Friday, March 05, 2010
Every good speaker starts with probono speeches. Each civic club has 50 breakfasts, lunchs or dinners; they all need/want speakers. Start with your local Rotary, Sales, Marketing chapters, talk to the program directors and ask for an available time to speak. Now that you've gotten your "engagement" put together two speeches: One :20, one :30. Start and end with the same power, tell a story about why you're in the business, and have a call-to-action. You'll get business and probably other audience members wanting you to speak to their other organizations. Good luck!
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