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Between 2005 and 2011, IMC published Daily Tips every weekday on consulting ethics, marketing, service delivery and practice management. You may search more than 800 tips on this website using keywords in "Search all posts" or clicking on a tag in the Top Tags list to return all tips with that specific tag. Comment on individual tips (members and registered guests) or use the Contact Us form above to contact Mark Haas CMC, FIMC, Daily Tips author/editor. Daily Tips are being compiled into several volumes and will be available through IMC USA and Mark Haas.

 

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Top tags: client relations  communication  customer understanding  your consulting practice  marketing  consultant role  learning  client service  reputation  goodwill  consulting process  market research  practice management  sales  ethics  planning  client development  engagement management  innovation  proposals  professional development  professionalism  knowledge assets  prospect  trends  presentations  recommendations  consulting colleagues  intellectual property  product development 

#376: Don't Get Trapped by Allegiance to Only One School of Thought

Posted By Mark Haas CMC FIMC, Monday, August 23, 2010
Why do some clients (and some consultants, for that matter) insist on only one brand of assessments, approaches, processes, etc. when there are a range of proven and innovative options?

Be careful here. Whether we develop them ourselves or adopt (or adapt) concepts developed by others, consultants can settle into allegiances from which we are hard to dislodge. Despite evidence to the contrary, we stay in our conceptual lanes and dismiss any concept that we think doesn't align with what we already know and use. For example, even though there are a dozen nuanced approaches to strategy, we only use the planning, environmental, transformation, cultural or other concept.

However easy it is for us, this is ultimately a disservice to our clients. Our obligation is to provide the best advice to each client, not just what's easiest for us to deliver. Also, consider why there are so many variations on a theme in assessments, approaches, etc. for consultants. It's because, as consultants, we frequently repackage and rename an old concept, write articles and a book, heavily promote it as "revolutionary" and dismiss other good ideas that aren't consistent. I am a firm believer that there is rarely anything new under the sun and, as we repeatedly discover, each "revolutionary" management concept has its adherents before being cast off in favor of the next variation.

Tip: This has gotten to be such a problem, especially in its power to squelch debate about improving a discipline, that it has led to the Oath of Non-Allegiance, which states: I promise not to exclude from consideration any idea based on its source, but to consider ideas across schools and heritages in order to find the ones that best suit the current situation (more from my website). The movement is intended to end statements like, "This idea is not worth discussion. It doesn't include ______ criteria or align with the ______ method." As professionals, management consultants can do better than intellectual or methodological parochiality.

© 2010 Institute of Management Consultants USA

Tags:  client service  consulting process  consulting tools  intellectual property  knowledge assets  product development  professionalism  your consulting practice 

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#375: Take Your Online Searches Deeper

Posted By Mark Haas CMC FIMC, Friday, August 20, 2010
Updated: Friday, August 20, 2010
Google used to be a great compilation of web information, but now I can't tell if the first few pages of the million plus hits I get are there because they have the content I want or because of clever search optimization techniques. What's coming in technology to make my searches more productive?

Until recently, information searching on the web was largely linear and mechanical - the computer looked for exactly what you specified in your search, adjusted a little by search optimization (which may not be based on factors you considered important). We are headed (slowly) to a "semantic web," in which the computer can execute some of the nuanced search functions only humans could provide. This will require restructuring of information and a host of other changes to fully implement, so we are left with tweaking current technology.

For now, there are two easy approaches, depending on how sophisticated you want to go. First, use a segmented search engine like Yippy (formerly Clusty), which clusters search results. For example, if you look for "management" it will group search results into management systems, software, international, business, etc. categories to give you better direction than a long linear list.

Second, you can "go deep" by using a new Deep Web add-in to your browser. This features returns tag clouds that let you see the context of your results and the relative frequency of hits, and sorts answers by blogs, news, Wikipedia, etc. A Deep Web search provides a more complete view of what exists and enhances your perspective about how to improve your search.

Tip: Don't expect the browser to do all the work. It's as much about your search techniques and choice of keywords and phrases as it is about the technology. If you don't fully understand the question to which you seek answers, the Deep Web or any other technology will not help much.

© 2010 Institute of Management Consultants USA

Tags:  data visualization  information management  knowledge management  technology 

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#374: Be Cautious When Intervening in Client Disputes

Posted By Mark Haas CMC FIMC, Thursday, August 19, 2010
Updated: Thursday, August 19, 2010
How should a consultant, not acting as a facilitator, just an observer, intervene when two members of a client staff are arguing? Is it better to just let the argument run its course or to intervene?

Whether you are a facilitator or not, your presumed independence and objectivity can be useful in resolving disputes. And if you understand the issues, you may be tempted to use your position to mediate. This does not, however, mean you should. Doing so depends on the arguing parties' trust in you as a neutral arbiter, the nature of the debate, and the implications of anyone's presumption that you "took sides," regardless of whether you did so or not.

Stay out of personal arguments that have nothing to do with the nature of your engagement. In fact, it might be prudent to remove yourself from the room and let the antagonists resolve this without you. In some cases, what appears to be an argument is instead two sides in "violent agreement." In cases like this, your entry into the mix may be very helpful, warranted and appreciated.

Tip: Know your capabilities and limits of your place in the client organization. Remember, it is unlikely you were hired to engage employees in their internal disputes. The risks are substantial if you do. If you feel you must intervene, approach your client sponsor with an offer to do so and take his or her direction.

© 2010 Institute of Management Consultants USA

Tags:  advice  client relations  client staff  consultant role  customer understanding  roles and responsibilities 

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#373: Make Your PowerPoint Slides Something Special

Posted By Mark Haas CMC FIMC, Wednesday, August 18, 2010
Updated: Wednesday, August 18, 2010
Every time I see a PowerPoint presentation, it looks like every other one (I've seen all the stock templates and animations). Any suggestions on how to make these more professional, such as sources of non-lame clip art, layouts, etc.?

We all want reaction to our presentations to be about the content. If you have ever spent time looking through stock photos for your own website, brochure or presentation, when you see a familiar image in someone else's work, you get the "I've seen that one before" reaction and your attention goes to the artwork and not the content. Simple but unique is where you want to be. Here are a few ideas:
  • Some companies provide a stock or custom templates to give your slides a unique and professional look (a web search will return a lot of candidates). This is a good idea to create a consistent brand across presentations, correspondence and websites.
  • Most stock photo companies sell all of the same photos or illustrations but some (e.g., Dreamstime) have images that are relatively unique and provide search engines that allow you to identify images by theme, keyword, color scheme, and configuration.
  • To make a highly professional impression, use creative slide content from sources like SlideShop. Sold in either packages (most at $29) or by the slide (starting at $1), SlideShop can provide you with complex and intriguing slide styles to beef up your presentations. Some slides are free and at a minimum, you can get some ideas about creative ways to present your ideas.
Tip: Pick a style of slides and start building up a set of stock charts, graphs, process flows, image sets, etc. Be careful to create these all in a common style so it doesn’t look like you cobbled together slides from various presentations (e.g., all your slides are one color, 2D or contain clipart and you have a slide or two that is full color, 3D or with photographs). Remember, keep the focus on the content, and not call attention to the presentation format.

© 2010 Institute of Management Consultants USA

Tags:  communication  consulting tools  presentations 

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#372: Make Sure Your Consulting Products Are Section 508 Accessible

Posted By Mark Haas CMC , FIMC, Tuesday, August 17, 2010
Our client just told us all our products needed to be Section 508 compliant. I know this is a government requirement, but is this really necessary for non-public work products?

Section 508 refers to a provision of the Rehabilitation Act of 1973 that requires federal agencies (and their consultants providing work products to be used as federal products) to make their online information accessible to people with disabilities. This makes sure information is provided in a form that everyone can use and benefit from. Legally, you are likely not required to deliver section 508 compliant work products for private sector clients.

However, as consultants, we are professionally obligated to maximize the access, use, and understanding of our work products, regardless of the client. Making your work products Section 508 compliant not only assures access, it is a "good (if not best) practice" and a valuable standard by which you can improve their consistency and quality. This is not just the law, and not just a good idea, but a way to improve the usability of your products for the potentially millions of people who might eventually use your work products or derivatives (e.g., that piece of text, chart or web page your client repurposes to the public). It’s the right thing to do.

The Section 508 guidelines address page layout and formatting, fonts, page and document numbering, images, tables, video captioning, HTML and CSS formatting, web page linking formats, etc. These apply to word processing, spreadsheet, webpage, multimedia, presentation. Some very good resources such as checklists are available.

Tip: Compare the Section 508 guidelines with your own company's document creation and publication guidelines. Oh, you don't have quality assurance standards for your communications? Here is a good and rigorously developed start to enhancing your consulting value and professionalism. A good place to get the basics is http://www.section508.gov/ (fully qualified URLs are a Section 508 good practice).

© 2010 Institute of Management Consultants USA

Tags:  communication  information management  professionalism  quality  regulation  Section 508  usability  website  writing 

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