"Contingency Planning for your Practice”
The PD workshop series is designed to cover all aspects of managing a successful consulting practice - as an internal or external consultant.
11:00 AM to 1:00 PM: Networking, Lunch and Program
"Go Broad or Go Niche: How to Become a Rock Star Within Your Marketplace"
Would you like to have clients calling you, desperately needing you to come help them make their business more profitable and gladly paying you what you are worth? Would you like to have companies create work for you because they want to hire you so badly? Would you like to walk through the hallways of a conference or trade show where everyone knows your name? You can become a Rock Star to your clients by "going niche” and becoming a totally customer-focused, customer-driven consultant.
Kathy Fediw will take you on her journey of how she developed a thriving, recession-proof, diversified consulting and training business by concentrating on a very small, well-defined niche market. She’ll explain how she made the decision to "go niche,” the challenges she’s faced, how she’s expanded her business and how she’s attained true Rock Star status that now allows her to pick and choose the clients she works with. Whether you are an independent consultant, internal consultant or just getting started you’ll learn how to clearly define your own set of best clients so you can focus your efforts, charge higher fees and become more successful, whatever your field of expertise.
Our Speaker – Kathy Fediw, LEED AP, CLP, CLT
Kathy Fediw an internationally-known Interior Plantscape consultant, author and speaker with over 30 years’ experience. Her company, Johnson Fediw Associates, provides consulting services; green certification; and training workshops and resources to a very small, well-defined niche market. She works with her clients, their managers and front-line staff to create more profitable and productive businesses. She has helped her clients decrease their operating costs by 30%; increase profits by 45%; and reduce account cancellations by 43%.
Kathy has built her business by listening carefully to the needs of her clients. Kathy is the developer of the Green Earth—Green Plants®.certification program for eco-friendly interior plantscapes and author of numerous books and manuals. She has been a trade journal columnist for over 20 years and speaks at numerous conferences. Her clients include interiorscape companies and trade associations throughout the US, New Zealand, Australia, Canada and Great Britain.
She is a member of the Institute of Management Consultants, the National Speakers Association and the US Green Building Council as well as several trade associations for her niche market. She and her husband live in the Houston area.
Cost with Pre-registration:
$30: IMC USA Members:
$35: All Others
Fee covers both sessions and lunch. Pre-registration is requested The deadline is the Tuesday of the week of the event.
Walk-ins are welcome without reservations but will pay a $10 surcharge per person.
No credits will be issued for cancellations after Monday on the week of the event.
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