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IMCAZ October Breakfast Meeting - Ken Lizotte - Leverage & MONETIZE Your Expertise!
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10/8/2010
When: Friday
7:15 AM
Where: The University Club
39 E. Monte Vista Road
Phoenix, Arizona  85382
United States
Contact: Mike Jordan


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Leverage & MONETIZE Your Expertise!


October 8, 2010

Meeting Location
University Club of Phoenix
39 East Monte Vista Road
Phoenix, Arizona 85004

7:15 – 8:00 am:
Registration and Breakfast

8:00 – 8:30 am:
Case Study Exercise

8:30 – 9:15 am:
Main Presentation

9:15 – 9:30 am:
Break

9:30 – 10:00 am:
Questions and Answers
 

presented by: Ken Lizotte

  • Are you THE go-to authority in your field?
  • Do prospects SEEK YOU OUT rather than you always chasing after them?
  • Does your REVENUE INCREASE year after year, despite recessions, economic collapse and tough competitors?

If you practice "thoughtleading,” you answered YES to all three. Thoughtleaders leverage and monetize their expertise, leaving their competition in the dust as they pick and choose among attractive projects, set fees at the highest levels and never, ever run out of work!

Learn how it’s done via such "pillars of thoughtleading" as publishing your ideas, speaking to targeted groups, "fresh thinking,” media attention and "creatively leveraging the Internet.” Ken’s over 250 client experts and firms have done it, Ken’s own firm has done it and (Ken insists) "You can do it too!”

"A practical and dynamic way to separate your company from its competition,” says Fred Green, Chairman of the CEO Club of Boston. 

"Ken showed us how to get ahead and stay ahead,” adds Steve Paulson, VP Programs of IMC New England.

Ken Lizotte CMC is Chief Imaginative Officer (CIO) of emerson consulting group inc., in Concord, Massachusetts, and author of "The Expert’s Edge: Become The Go-To Authority People Turn To Every Time” (McGraw-Hill). Ken regularly keynotes company events and professional conferences, including annual presentations at Harvard since 1995. A graduate of Alan Weiss’s acclaimed Million Dollar Consulting College and formerly on the board of IMC USA, he served as president of IMC New England from 2000 to 2005. A co-founder of the National Writers Union and columnist for the American Management Association, he’s been interviewed by Fortune, the Wall Street Journal, Newsweek, Investors’ Business Daily, PBS (radio) and CBS-TV.  



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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA