Propel Your Business with the Power of Story
When business owners are uncertain about the future—and especially when faced with a tough economy—their natural tendency is to tighten the purse-strings and wait it out. But savvy marketers know that slow economies present great opportunities to increase awareness and grow market share. You can leapfrog the competition by getting your story together and saturating the marketplace with it. To win and retain the ideal clients, you need to develop a story that conveys your vision and values so clearly that:
- You imprint your brand story on the minds and hearts of each person in your target audiences
- You attract and retain supportive employees and colleagues committed to your mission
- You establish market leadership by drawing more of the right customers for the right reasons
Learn how you can create business stories that captivate the people you want to reach, even in a down economy. On June 2, Evelyn Clark will tell stories from leaders of America’s "most admired” companies and will share the secrets of creating stories that will propel your business--even in a down economy.
Evelyn Clark Biography
Evelyn Clark, The Corporate Storyteller, is an author, keynote speaker, retreat facilitator, and accredited public relations practitioner who helps executives become better leaders. She shows them how to communicate more effectively by leveraging the power of storytelling to convey their values and vision, win support from stakeholders and sustain success. Author of Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success, Evelyn Clark has worked with a wide range of organizations, including Microsoft, Virginia Mason Medical Center, World Vision, NASA’s Jet Propulsion Laboratory, Royal Dutch Shell, VeriSign and Bank of Austria/UniCredit Group. Learn more about her services at www.corpstory.com.
$25/$35 for members/non-members for registration before May 28. $35/$45 members/non-members after 28. Be sure to use code PNWEarly1 when registering to get your discount.
IMC PNW would like to thank the following sponsors: