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The Innovation Strategist Workshop: Module 3—Reinvent your Business Model
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7/27/2010 to 7/29/2010
When: Tuesday and Thursday, July 27 and 29, 2010
From 12:00 PM until 1:30 PM EDT
Where: IMC USA Academy Webinar
Contact: Sarah Rodda


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The Innovation Strategist Workshop:
Module 3 - Reinvent your Business Model
By Dr. Howard Rasheed
This course contributes to the requirements for CMC certification with the Core Competency focus area of Business Acumen, Mastery level.

Participants will learn how to assess the viability of their current business model based on emerging trends that are reshaping the new economy.  They will learn a proven system with tools and templates for business model innovation.  Consultants will generate more revenue opportunities by helping their clients create and continually renew their business models using new ideas from product development, strategic foresight, and strategic planning efforts.

Part 1: Business Model Design

  • Learn the main components of a Business Model.
  • Use emerging trend analytical tools to assess the viability of your current business model.
  • Learn how to use templates for Business Model Design.
  • Use the 7 Step Innovation System to reinvent your Business Model.

Part 2: Business Model Innovation

  • Examine emerging business models enabled by the Internet.Review the emerging business models in commercial business sectors.
  • Learn how business models can be applied to the public sector.
  • Investigate emerging business models in the social enterprise sector.
  • Develop an Innovation Balanced Scorecard to measure effectiveness.  

HOWARD RASHEED, PHD, writes and speaks on how to effectively accelerate innovation in organizations. Known internationally as the "Innovation Strategist,” he leads a team of innovation consultants and trainers of techniques that empower innovative leaders in their search for competitiveness. His upcoming book, Reinvent Your Business Model: 7 Steps to Sustainable Innovation, presents a simple but colorful metaphor of a system for sustainable innovation.

This science-based approach to innovation guides you to a renewable source of creative energy and transformational ideas. He has developed a proprietary system and software for innovating and ideation called "The Idea Accelerator.” This science-based system has been used in applications for strategic transformation, think tanks, technology commercialization, and product development projects.

Dr. Rasheed is an Associate Professor of Strategy and Innovation at the University of North Carolina in Wilmington and Founder of the Institute for Innovation. He received his PhD in Global Strategic Management from Florida State University. Dr. Rasheed has been a public speaker since college and is a graduate of Dale Carnegie. He has been invited to speak and conduct workshops at many conferences on strategic transformation, innovation and futurism. Dr. Rasheed has also been featured in a PBS documentary, radio shows and publications like the Yearbook of Experts.

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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA