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Changing Times, Changed Rules: How to Market Yourself in a 2.0 World
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9/14/2010 to 9/28/2010
When: Tuesdays September 14th, 28th and Wednesday, September 22nd
From 4:00 until 5:30 PM EDT
Where: IMC USA Academy webinar
Contact: Sarah Rodda


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Changing Times, Changed Rules:
How to Market Yourself in a 2.0 World
 A Three-Module Webinar
Presented by Roberta Guise, MBA and Jane Blume, CMC


$149 for Members -- $269 for Non-Members for all three sessions
This course contributes 1.5 credits to the requirements for CMC certification with the
Core Competency focus area of Business Acumen, Advanced level


While the recession may be fading, there’s a "new normal” in the economy that is impacting consultants in a major way. Consultants who don’t adapt to the changing times and changed rules risk falling behind. Those who embrace the new rules, and take advantage of the vast array of new opportunities to market themselves and get known, will always have a leg up.

This three-module webinar will show you how to take the tried and true in marketing and PR, blend it with the latest strategies and techniques - including social media - and measure your success.

MODULE #1: The "New Normal.” What’s changed? What’s the same? What’s new in marketing? Homework.

MODULE #2: Strategies - Out with the old, in with the new. Blending timeless truths with leading-edge techniques. Homework.

MODULE #3: Execution - Putting it all together. Testing, monitoring, and measuring results. Wrap-up.


Roberta Guise advises small business owners and professionals who want to build a profitable stable of customers, save money on ineffective promotions, and through precision marketing, branding, or placements in the media be visible and get known.

With her one-on-one coaching and consulting, Roberta also develops, guides and transforms deeply knowledgeable, ambitious women experts who want to be known as a go-to guru authority or leading thinker in their field of expertise.

An award-winning marketer, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. Her consulting practice, Guise Marketing & PR, is headquartered in San Francisco.


For four decades, Jane Blume CMC® has been an award-winning communicator who has pursued dual careers in public relations and public broadcasting.  Since 1989 her PR firm, Desert Sky Communications, has utilized its broad range of services to help clients gain visibility and recognition by getting "the right messages to the right audiences.” Virtually all of the firm’s clients come in on referral. In her career, Jane has enjoyed a 90% placement rate in the media for news releases, feature-story and interview ideas, guest articles, letters-to-the editor, and op-ed pieces. 

Considered a dynamic and inspiring speaker, Jane is frequently asked to make presentations and conduct trainings about various aspects of public relations to professional associations and non-profit Boards. She has been a presenter at several previous Confabs. This webinar is her second Academy course, developed in collaboration with colleague Roberta Guise, MBA (Guise Marketing & PR/San Francisco).

Active in IMC USA, Jane has served as editor of The Connector and vice-chair of the Marketing Committee, as a member of the Professional Development Task Force and Confab Committee, and as a session host at previous Confabs and National Conferences.

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