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Needs Assessment: The Key to Repeat Business
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Needs Assessment:  The Key to Repeat Business

When: Thursday, October 13, 2011
From 4:00 PM until 5:30 PM EDT
Where: IMC USA Academy Webinar
Contact: Sarah Rodda

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Needs Assessment: The Key to Repeat Business
By Karen Lawson
This course contributes to the requirements for CMC certification with the
Core Competency focus area of Consulting Process, Early Level
$79 for IMC USA Members, $149 for non-Members
The needs assessment process is the core of any consulting engagement. It gives you the basis for program development and establishes the criteria for measuring the success of the project after its completion. Your ability to identify the business problem, analyze the cause(s), develop the appropriate solution(s), and achieve the desired results will ensure your business growth through repeat business and referrals from satisfied clients.
You can expect to learn how to:
  • Identify key steps in the needs assessment process
  • Select appropriate methods to gather data
  • Develop questions for a variety of needs assessment techniques
  • Apply the needs assessment process to your client situations
Dr. Karen Lawson is an international consultant, speaker, and author. As founder and president of Lawson Consulting Group, Inc., she has built a successful consulting firm specializing in organization and management development as well as executive coaching. She has extensive consulting and seminar experience in the areas of team development, communication, leadership, and quality service across a wide range of industries using her experience and knowledge of human interaction to help leaders at all levels make a difference in their organizations.
Karen is the author of 12 books and she has also written chapters for 15 different professional collections in addition to numerous articles in professional journals. She has created several assessment instruments and developed new, cutting-edge learning tools and delivery methods, including a 12-session professional development audio series for managers; web-based training programs; and teletraining courses.

Karen is currently an adjunct professor at Arcadia University in their International MBA program and has served on the adjunct faculty for many Universities at both the graduate and undergraduate levels. She also teaches at The School of Management Development for the American Bankers Association.  She has presented at several professional conferences in the United States, Asia, and Europe.

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