IMC SoCal - Orange County Chapter Breakfast, February 2011
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When: Thursday, February 13, 2011 (2nd Thursday this month)
7:00-9:00 AM
Where: Mimi's Cafe
4030 Barranca Parkway
Irvine, California  92604
United States
Contact: Harald Weiss

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Institute of Management Consultants
Orange County IMC Breakfast Meetings

Don't miss our February 10, 2011 Orange County Breakfast !

How to Make Your Blog the Center
of Your Consulting Web Presence

  By Jeff Gotro, Ph.D., President & Founder,
InnoCentrix, LLC

  Thursday, February 10, Mimi's Café, Irvine, 7:00 to 9:00 a.m.

Most consultants still think that their website has to be the center of their web presence. This is no longer necessarily true, since blogs and social media have emerged as powerful communication media.

Join us at our Orange County IMC breakfast on February 10 to learn more about the use of blogs by consultants, as Jeff Gotro shares how he has used blogging to build up his thriving consulting business in 2010. Topics will include:

  • Why your blog should be the center of your social media presence.
  • How your blog, website, LinkedIn, and other social media should work together.
  • How to use your blog to conduct conversations with potential clients.
  • How to showcase your expertise and establish yourself as the authority in your field.
  • How to get started blogging.
  • Blogging do's and don'ts for consultants.
  • And a lot more...

This presentation will complement Jeff's excellent presentation in October 2009 on the topic of "Using LinkedIn to Build & Maintain a Vibrant Consulting Network."

This will not only be a great learning experience, but also an opportunity for you to network with consultants and other self-employed professionals in the Greater Orange County area. Bring your questions about LinkedIn and other social media.

About Jeff Gotro, Ph.D., President & Founder, InnoCentrix, LLC

Jeff Gotro has over 27 years of experience in polymers for electronic applications and composites, having held scientific and leadership positions at IBM, AlliedSignal, Honeywell and Ablestik Laboratories. He has been consulting with companies ranging from early-stage start-ups to Fortune 50 companies, offering proficiency in managing the research, development and commercialization of new products. He has published 60 technical papers (including 4 book chapters) in the field of polymeric materials for advanced electronic packaging applications, holds 13 issued US patents, and has 7 patents pending. He holds a Ph.D. in Materials Science from Northwestern University with a specialty in polymer science, and a B.S. in Mechanical Engineering / Materials Science from Marquette University.

Good Location, New Expanded Menu, Easy Parking: Mimi's Café in Irvine!

Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405. Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows.

  • Place: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
  • Date: Thursday, February 10, 2010 (2nd Thursday of the month)
  • Time: 7:00 a.m. - 9:20 a.m.
  • Cost: $15 for IMC members, $20 for non-members. This includes any choice from the expanded IMC hot breakfast menu, tax and tip included.
  • RSVP: Via email to Harald Weiss.

IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.