The "Write Stuff"
How Authoring a Book, Blog or Articles Helps Build Your Practice & Brand
Join IMCPNW as we host a panel of distinguished authors on how authoring books, blogs or articles has helped build their consulting practice, their brand and increased their market presence.Learn from local experts on the impact it has had on their business and gain practical advice on how you can do it effectively.
Bring your questions and curiosities and join us for what is sure to be a rousing panel discussion. We have some local consultants who will tell you the 'inside scoop.'
John's career has spanned many industries – travel, banking, insurance, service, manufacturing and retail, and many roles – from computer programmer and Project Manager to VP of IT Strategy and CIO. He blogs for CIOUpdate.com and is the author of the recently released book Haunting the CEO: A tale of true leadership in an era of IT failure. You can learn more about John and his company GrowthWave at http://www.growthwave.com/.
Scott is an experienced senior business intelligence architect with Hitachi Consulting. He works with clients to design, develop, and implement high-quality data warehouse and business intelligence applications. Scott has significant experience with statistical analysis and reporting and authored the book, Microsoft SQL Server 2008 Analysis Services. He is also a contributing author of Microsoft SQL Server 2005 Analysis Services Step by Step, co-author of Microsoft SQL Server 2005 Integration Services Step by Step, and has been published in SQL Server Magazine. Scott helps companies with SQL Server BI implementations and teaches classes in both the United States and Europe on these topics. You can reach him at SCameron@hitachiconsulting.com.
Brett is the founder and CEO of Change Leadership Group, a training and management consulting firm specializing in the areas of change leadership and business performance improvement. He is the author of Selling Change: 101+ Secrets for Growing Sales By Leading Change, which has won awards for best business book, best management and leadership book, best sales book, and best book marketing. Brett is also the host of The Actuation Zone® Radio Show where he discusses business trends and today's hot issues with thought-leaders—authors, analysts, scholars, journalists, and practitioners—who are not just adapting, but are creating and exploiting new opportunities, by leading change. http://sellingchange.com/
Mel DePaoli (panel moderator)
Mel'sexperience includes organizational culture, branding, operations and self-publishing. She is the author of "Contractors: Doing it Right, NotJust Getting it Done,” "Hiring a Contractor,” and "Contagious Think Pad.” Sheis the founder and president of Omicle, a culture and branding firm and Brand or Culture, publisher and author coaching company. You can learn more about Mel and her companies at http://www.meldepaoli.com/.
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