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IMC NCR - Helping Companies Implement Their Social Enterprise (An Evening With Bill Novelli)

	3/10/2011
When:	Thursday, March 10, 2011 (Second Thursday of the month) From 5:30 to 8:30 pm (networking at 5:30 pm, dinner at 6:30 pm)
Where:	Melrose Hotel 2430 Pennsylvania Avenue NW Washington, DC, District of Columbia 20037
Contact:	Richard E. Ziegler

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Social Enterprise:
An Opportunity for Companies
to Do Well by Doing Good

An Evening With Bill Novelli

Social Enterprise-- the leadership and management of social-purpose undertakings in corporations, nonprofit organizations, government and across sectors—is increasingly a part of an organization’s core business strategy or may be largely philanthropic, but it goes beyond essential legal and ethical behaviors required of business and creates value for the greater good.

Sustainable enterprises that address pressing social issues are beneficial to their communities. Furthermore, while these endeavors are "doing good” they are also delivering competitive advantages and wining new customers. Such programs also appeal to prospective and current employees and enhance corporate reputations.

For nonprofit organizations, Social Enterprise undertakings are natural and usually part of their mission. Government agencies also largely act like Social Enterprises. Social Enterprise partnerships across sectors – among corporations, nonprofits and government – are becoming more common and more effective. At the same time, the demand for education about Social Enterprise has become an increasingly powerful trend on college campuses, including business schools. There has been an explosion of interest in courses and hands-on student activities around shaping and viewing business as part of the larger social community.

Management consultants have a unique position to guide their client organizations to and through Social Enterprise transformation. This is an exceptional opportunity for NCR consultants, with so many national and multinational corporations having offices located in the region and eager to enhance their performance through Social Enterprise.

Within Georgetown University there are already many social venture activities underway, including the Social Enterprise Initiative at the McDonough School of Business, which encourages social value thinking, learning, partnerships and activities. Bill Novelli is leading and coordinating this effort with the support of faculty and students.

About Our Speaker:

Bill Novelli is a professor in the McDonough School of Business at Georgetown University, working to establish a center for social enterprise at the School. From 2001 to 2009, he was CEO of AARP, a membership organization of over 40 million people 50 and older. Prior to joining AARP, Mr. Novelli was President of the Campaign for Tobacco-Free Kids and Executive Vice President of CARE, the world’s largest private relief and development organization.

Earlier, Mr. Novelli co-founded and was President of Porter Novelli, now one of the world’s largest public relations agencies and part of the Omnicom Group, an international marketing communications corporation. He was named one of the 100 most influential public relations professionals of the 20th century by the industry’s leading publication.

Mr. Novelli is a recognized leader in social marketing and social change, and has managed programs in cancer control, diet and nutrition, cardiovascular health, reproductive health, infant survival, pay increases for educators, charitable giving and other programs in the U.S. and the developing world. He holds a B.A. from the University of Pennsylvania and an M.A. from Penn’s Annenberg School for Communication, and pursued doctoral studies at New York University.

He taught marketing management for 10 years in the University of Maryland’s M.B.A. program and also taught health communications there. His book, 50+: Give Meaning and Purpose to the Best Time of Your Life, was updated in 2008. His newest book, Managing the Older Worker: How to Prepare for the New Organizational Order (with Peter Cappelli) was published in 2010.