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3/10/2011
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When:
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Thursday, March 10, 2011 (Second Thursday of the month)
From 5:30 to 8:30 pm (networking at 5:30 pm, dinner at 6:30 pm)
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Where:
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Melrose Hotel
2430 Pennsylvania Avenue NW
Washington, DC, District of Columbia 20037
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Contact:
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Richard E. Ziegler
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Online registration is closed.
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« Go to Upcoming Event List
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Social Enterprise:
An Opportunity for
Companies
to Do Well by Doing Good
An Evening With Bill Novelli
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Social
Enterprise-- the leadership and management of social-purpose undertakings in
corporations, nonprofit organizations, government and across sectors—is increasingly
a part of an organization’s core business strategy or may be largely
philanthropic, but it goes beyond essential legal and ethical behaviors
required of business and creates value for the greater good.
Sustainable enterprises that address pressing
social issues are beneficial to their communities. Furthermore, while these
endeavors are "doing good” they are also delivering competitive advantages and
wining new customers. Such programs
also appeal to prospective and current employees and enhance corporate
reputations.
For
nonprofit organizations, Social Enterprise undertakings are natural and usually
part of their mission. Government agencies also largely act like Social
Enterprises. Social Enterprise partnerships across sectors – among corporations,
nonprofits and government – are becoming more common and more effective. At the
same time, the demand for education about Social Enterprise has become an
increasingly powerful trend on college campuses, including business schools.
There has been an explosion of interest in courses and hands-on student
activities around shaping and viewing business as part of the larger social
community.
Management
consultants have a unique position to guide their client organizations to and
through Social Enterprise transformation. This is an exceptional opportunity
for NCR consultants, with so many national and multinational corporations having
offices located in the region and eager to enhance their performance through
Social Enterprise.
Within
Georgetown University there are already
many social venture activities underway, including the Social Enterprise
Initiative at the McDonough School of Business, which encourages social value
thinking, learning, partnerships and activities. Bill Novelli is leading and coordinating this
effort with the support of faculty and students.
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About Our Speaker:
Bill Novelli is a professor in the McDonough School of
Business at Georgetown University, working to establish a center for social
enterprise at the School. From 2001 to 2009, he was CEO of AARP, a membership
organization of over 40 million people 50 and older. Prior to joining AARP, Mr.
Novelli was President of the Campaign for Tobacco-Free Kids and Executive Vice
President of CARE, the world’s largest private relief and development
organization.
Earlier, Mr. Novelli co-founded and was President of Porter
Novelli, now one of the world’s largest public relations agencies and part of
the Omnicom Group, an international marketing communications corporation. He
was named one of the 100 most influential public relations professionals of the
20th century by the industry’s leading publication.
Mr. Novelli is a recognized leader in social marketing and
social change, and has managed programs in cancer control, diet and nutrition,
cardiovascular health, reproductive health, infant survival, pay increases for
educators, charitable giving and other programs in the U.S. and the developing
world.
He holds a B.A. from the University of Pennsylvania and an
M.A. from Penn’s Annenberg School for Communication, and pursued doctoral
studies at New York University.
He
taught marketing management for 10 years in the University of Maryland’s M.B.A.
program and also taught health communications there.
His book, 50+: Give
Meaning and Purpose to the Best Time of Your Life, was updated in 2008. His
newest book, Managing the Older Worker:
How to Prepare for the New Organizational Order (with Peter Cappelli) was
published in 2010.
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