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IMC SoCal - LAX Breakfast, April 2011
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When: Friday, April 1, 2011
7:30-9:00 AM
Where: The Lakes Golf Course
400 South Sepulveda Blvd.
El Segundo, California  90245
United States
Contact: Joe Herold

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IMC SoCal Monthly LAX-Area Breakfast Meeting
Friday, April 1, 2011 

Jeff Gotro Presents:
How to Make Your Blog the Center of Your Consulting Web Presence

LAX Breakfast Meetings
2010-11 Season
April 1, 2011

March 29,
to reserve your place.
Cost: $22 for IMC members.
for non-members.
Please make check payable to: Herold Consulting LLC

RSVP Via E-mail to:
About LAX-Area Breakfast Meetings...

The LAX-Area Breakfast meetings occur normally on the 1st Friday of each month from 7:30 - 9:00 a.m.

Our monthly breakfast meetings are held in the private dining room at
The Lakes Golf Course & Driving Range,
400 S. Sepulveda Blvd,
El Segundo, CA 90245

Many discussions amongst IMC members center on the keys to getting leads and work through social media. One of our members has begun doing just that - generating real business and revenue through his website - and has offered to share his success story with us.

Most consultants still think that their website has to be center of their web presence. That is no longer necessarily true, since blogs and various social media have emerged as powerful channels for branding and reaching potential clients. Jeff Gotro will share his insights into the power of blogging, including:

  • Why your blog should be the center of your social media presence
  • How your blog, website, LinkedIn profile and other social media should work together
  • How to use your blog to conduct conversations with potential clients
  • How to showcase your expertise and establish yourself as an authority in your field
  • How to get started blogging
  • Blogging do's and dont's for consultants

About Jeff:

Jeff Gotro has over 27 years of experience in polymers for electronic applications and composites, having held scientific and leadership positions at IBM, AlliedSignal, Honeywell and Ablestik Laboratories.

He has been consulting with companies ranging from early-stage start-ups to Fortune 50 companies, offering proficiency in managing the research, development and commercialization of new products.

He has published 60 technical papers (including 4 book chapters) in the field of polymeric materials for advanced electronic packaging applications, holds 13 issued US patents, and has 7 patents pending. He holds a Ph.D. in Materials Science from Northwestern University with a specialty in polymer science, and a B.S. in Mechanical Engineering / Materials Science from Marquette University.  


DATE: Friday, April 1, 2011
TIME: 7:30 - 9:00 a.m.
LOCATION: The Lakes Golf Course & Driving Range,
400 S. Sepulveda, El Segundo
PRICE: $22 for IMC members and
$27 for non-members.
Cash or checks payable to: Herold Consulting LLC
Sorry, no credit cards accepted.

phone: 310-938-0908

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Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA