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IMC PNW May Breakfast 2011
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When: Wednesday, May 4th
7:00 am to 9:00 am
Where: Maggiano's in Bellevue
10455 NE 8th Avenue
Bellevue, Washington  98004
United States

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Market Your Consulting Services More Successfully 
 7 Tips You Need to Know to Stand Out!

Gaining attention for your services among the sea of consultants should be one of your top priorities. Our panel will address the most important actions to take in market yourself and your business. They will address areas such as messaging (telling your story), networking (in-person and online), packaging thought leadership, and using social media and other online channels to build your reputation and spread the word.


Therese Beale helps organizations tell their stories with clarity, consistency and credibility to improve sales and marketing execution. A former journalist and PR agency executive, Therese established Beale Communications in 1999 to focus on strategic message management, development and training for consumer and retail brands, professional service firms and non-profits, in the U.S. and internationally.

Patrick Byer the President/CEO of Outsource Marketing, a pioneering company that offers a marketing department for companies that don't have one, more strategic and creative horsepower for those that do. Prior to starting the firm in 1997, Patrick directed the marketing for two Seattle law firms as well as a Northwest-based telecommunications company. His experience in hiring, managing and coordinating a bevy ofuncoordinated marketing resources led to the formation of Outsource Marketing.

Jacki Lorenz is founder/president of Mentor Coaching, a firm that specializes in one-on-one sales coaching for business professionals, resulting in increased ROI for their firms and for increased job satisfaction for her individual clients. With 25 years in the business community, Jacki has served in a variety of management capacities in multiple industries and is known for her network in the Seattle area.


Michelle Bowman,most recently headedHitachi Consulting's intellectual property development, and for 20+ years worked with Fortune 1000 companies and start ups in marketing and communications positions. She brings the knowledge of hiring consultants in industry, as well as running her own consulting firm for eight years. Now, Bowman consults on strategic marketing and communications, as well as content development processes and teams for companies in Seattle and the Bay Area.

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA