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IMC SD Lee Pound on The Secrets of Story Marketing
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When: Wednesday, May 18, 2011
7am Networking * Breakfast - 7:45 Presentation
Where: Courtyard Marriott
8651 Spectrum Center Blvd
San Diego, California  92123
United States

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Lee Pound on

The Secrets of Story Marketing

Lee PoundHow do successful leaders use stories to create a powerful emotional connection with their audiences, constituents and employees? Lee Pound will show you how to learn from these leaders, so that you, too, can create stories and add emotional power to them. Your speeches, sales presentations, and interpersonal relationships will come alive and influence your listeners.
What you will learn:

  • Why everyone says "Facts tell; stories sell.”
  • Why stories are so powerful
  • Why powerful leaders always use stories
  • How to use stories in a sales presentation
  • How to use stories to create an emotional connection
  • How to create a story that influences
  • Using story techniques in non-fiction writing and speaking
  • How to write a non-fiction story

About Lee Pound

Lee Pound has spent most of his life doing things most people would never attempt without thorough training—such as becoming a newspaper editor with only six months of full-time experience and writing both novels and non-fiction books. If it sounds like he’s crazy, think again. Most of the greatest achievers made their first splash as complete novices.
It doesn’t take years of training to be a success in writing or to be a riveting story-teller. It takes action. The only way to craft a story or to write your book, article or presentation is to start writing; get feedback; take the bad news; and do a rewrite. Lee Pound has taken action and boasts publications that many would be proud to call their own.

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Message from the Chair
Don Matheson CMCChair and CEO, IMC USA
Gregory BrooksExecutive Director, IMC USA