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IMCNJ Workshop - July 18, 2011 - Super-charging your consulting business via Blogging & LinkedIn
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When: Monday, July 18, 2011
8:30 am to 11:00 am
Where: Sheraton Edison Hotel Raritan Center
125 Raritan Center Parkway
Edison, New Jersey  08837
United States
Contact: Mike Keats, IMCNJ Treasurer

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Our Program
consulting business
Blogging & LinkedIn


What’s the Big Deal about Blogging? Is it the latest fad or a smart way to market your practice?  Today there are many options to market your consulting business including cold calling – the bane for many consultants.  Blogging is a newer option that has its advantages and some drawbacks. Like a double espresso macchiato that wakes up your sleepy brain, a well-crafted blog can rev up even the most sluggish marketing and help generate client leads for your consulting practice.   A blog – which allows you to publish content to the Web – can be an effective way to communicate your viewpoint and expertise to your target market.  

In this interactive 1-hour session, Loraine Kasprzak, CMC, will show you how consultants are using blogs to generate new business and create and maintain valuable customer connections. She’ll share the elements of a successful blog and give you a "Quick Start” plan that will help you get your blog set up quickly. She’ll also reveal how to promote your blog, integrate it with your current marketing tactics, and use it to build relationships in your network. In a separate 1/2–hour breakout session, Loraine will walk you through blog set-up in Wordpress, including how to choose a theme, select add-ons, create pages, and publish a post.

* * * * *
How can you use LinkedIn to accelerate business growth?  Today most people are LinkedIn—you do not have a plan? Are you wasting time?  Are you overwhelmed by this tool?  Now is the time to harness the power of your relationships and trust you have created over the years. 

In this interactive 1-hour session, David Leaver will take it up a notch from the past May 2011 presentation.  He will show you how to use Status updates and tags to communicate to your audience.  He’ll share some ways to reach out to people who viewed your profile and how to reach out to 2nd degree connections.  In a separate 1/2–hour breakout session, David will walk you through the POST process and help create an individualized plan to meet your needs and objectives.  In the end you will walk away with the knowledge and tools to apply social sales business development efforts to ensure that you work smarter, prepare effectively, communicate better and win more business.
Our Speakers
Loraine Kasprzak, CMC
Managing Director
Advantage Marketing Consulting Services

David Leaver

Opus Partners, Inc.
David Leaver
Loraine Kasprzak, CMC, MBA, has over 17 years of hands-on experience in marketing communications and strategy. One of Loraine’s strengths is her ability to help her clients connect with their customers to grow relationships and sales by clarifying clients’ thinking so that they can focus and fine-tune their messages for the marketplace.    Loraine is Managing Director of Advantage Marketing Consulting Services.  She is the past Executive Editor for IMC USA’s Connector newsletter and is on IMC’s Social Media Committee. Loraine blogs about marketing and social media at and can be reached at or 908.233.6265.

David Leaver is the President and one of the founding principals of Opus Partners, Inc., a firm specializing in sales effectiveness to achieve predictable revenue growth for its clients’ companies and teams through strategy, training and coaching.   At Opus, David works closely with senior management at firms in a variety of industries including professional services, technology, manufacturing, distribution, pharmaceuticals, medical products, financial, media, advertising, consulting, supply chain, food, travel, and chemicals.

David has more than 30 years of experience and expertise in sales management, sales, and business development.  He has done work for global firms as well as start up and emerging growth companies.   Opus Partners has conducted more than 50 facilitated sessions, reaching nearly 1,000 individuals, on "social sales” and the most effective ways to use social media for personal and professional business development and growth.  In addition, the company has led multiple pro bono social media training sessions for over 100 professionals looking to take the next steps in their careers.   Recent presentations on using social media to build business and expand professional networks have included meetings of MENG and the Wharton Club of New York.   

Opus Partners’ web presence includes its website,, its blog, Good Growth (, a LinkedIn company profile (, and two LinkedIn groups, Sales Effectiveness ( and Opus Partners.  David’s LinkedIn profile is accessible at
July 18, 2011

Sheraton Edison Hotel Raritan Center
125 Raritan Center Parkway
Edison, NJ  08837
8:15 am - Registration & Breakfast
8:30 am - Continental Breakfast & Workshop
Registration and Pricing
All attendees, regardless of payment method, are requested to register online for this event by clicking on the Register for this Event link in the above registration information section.

Please register no later than Wednesday, July 13 to ensure your space at this event. As we must guarantee the count with the caterer, your registration shall commit you to pay for the event, unless you cancel before the above registration deadline by notifying IMCNJ Treasurer Michael Keats at

The pricing for this program is:
$40 - IMC members
$60 - Non-members
$50 - First-time guest, registered & paid for by IMC member

Please note that walk-in attendees that do not register in advance will be charged a $5 fee in addition to the above program pricing.

Payment can be made by either:
(1) Credit Card (AMEX/Visa/Mastercard): When registering, select the optional Pay by Credit Card ticket for yourself (and guest). Then proceed to checkout to enter your credit card information to complete the transaction.

(2) Check: Complete the online registration, but do not select the optional Pay by Credit Card ticket. The IMCNJ Treasurer will send you an invoice. Please bring a check payable to "IMC New Jersey" to the event or remit payment to the address on the invoice.

If you have any questions or need assistance with the registration process, please contact IMCNJ Treasurer Michael Keats at

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