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IMC SD Manola Robison on C.A.R.E The Secret to Long-Term Client Relationships
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7/20/2011
When: Wednesday, July 20, 2011
7am Networking * Breakfast - 7:45 Presentation
Where: Courtyard Marriott
8651 Spectrum Center Blvd
San Diego, California  92123
United States
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Manola Robison CMC® on

 C.A.R.E The Secret to Long-Term Client Relationships


Manola RobisonAll consultants need clients. We may think that we sign agreements with companies, yet the company does not make the buying decision a person does. The experience and value that those buyers perceive and receive from us is vital to our establishing long-term relationships with them. What’s the big deal about long-term relationships? First, they give us the opportunity to offer new services to the client - or to expand our services to new business units of the client organization - because we are established as trusted advisors. Second, given the increasing mobility of executives, established relationships open doors for us in new organizations, without additional marketing costs. In an interactive session, Manola Robison, CMC will share with us a good long-term client relationship strategy: C.A.R.E.

 

What you’ll learn:

  • The valued "wants” of long-term relationship clients - what we can provide so that they want to have us around.
  • The ups and the downs of long-term client relationships - yes, all is not rosy.
  • The obstacles for sustaining long-term clients - awareness wins half of the battle.
  • Moving from one-time experts to long-term advisors with C.A.R.E. - the attributes that enable us to maintain a positive long-term relationship with clients.
  • The 9 consulting landmines to avoid in long-term client relationships or, how to soar with long-term clients in spite of ourselves.


About Manola Robison CMC® 

 

Manola Robison CMC® has been CEO of Robison Management Consulting, Inc., since 1992. Her work covers areas of strategic planning, HR audits and design of people systems, executive coaching, culture change, board selection, and operational improvement. She is a well-known speaker in the areas of leadership, business management, organizational behavior, communications, and small business development.

Manola helps businesses enhance profitability, i.e. " to make money.” Her proven, holistic approach to strategy, operations, sales, marketing, and human resources has led clients to say, "Calling Manola is an absolute must for anyone wanting to revitalize their company.” She coaches senior management on leadership for profitability and effective communication for positive results. Fluent in Spanish, she helps companies that target Latin countries to establish strategic local operational alliances and conducts operational reviews of their local operations. She also works with non-profit organizations on strategic planning, board retreats, operational and risk plans development, and volunteer and staff training.

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Don Matheson CMCChair and CEO, IMC USA
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